New fish feed makes entry into market

Livestock Feeds plc (LSF), a subsidiary of UAC of Nigeria plc, has formally launched its Aquamax Fish Feed in Lagos. Aquamax Extruded Catfish Feed, which is presented in granules or pellets, provides nutrition in a stable and concentrated form, thereby enabling fish to feed efficiently and grow to their full potential.

According to the company, “with Aquamax, the maximisation of aqua resources is guaranteed. Testimonies from fish farmers that used this product during the test-marketing phase have attested to a Feed Conversion Ratio of 0.75kg feed to 1kg of flesh.”

Speaking at the launching ceremony which held at the Golden Tulip, Festac Lagos, Larry Ettah, group managing director of UAC, justified the introduction of Aquamax into the nation’s fish feed market, saying: “Our investment in fish feed is borne out of the strong and long-term fundamentals of the animal nutrition and fish feed markets. We are committed to a strategy of increasing profitability through innovative and sustainable nutritional solutions, while leveraging our position and capabilities to meet global standards in the industry. We are also confident that we have the right strategy and the right people to drive our vision.”

Ettah, who was represented at the occasion by Joe Dada, executive director, corporate services of UAC, said with Aquamax, fish farming would be revitalised in the country. As a people, our drive towards sustainable food security lies in transforming agriculture into a profitable and competitive endeavour that can attract our best hands. As a Company, we have, through Aquamax, demonstrated that fish farming and fish feeds have a new profitable and dependable partner. This is a partnership that we are committed to giving our best with Aquamax.”

Also speaking at the occasion, Modupe Asanmo, managing director of LSF, highlighted some of the exceptional qualities of Aquamax, saying: “We have produced an extruded fish feed that is fresh, affordable, with exciting aroma, attractive packaging and longer floating period to meet the nutritional requirements of catfish. To the catfish farmers, I boldly affirm that AQUAMAX is the dependable route to profitable return on investment.”

Asanmo, who described the launch of Aquamax as a good development, especially in the growing realisation of the health benefits of fish diets globally, said: “Fish, according to experts, is man’s most important single source of high quality protein. Statistics have shown that about one billion people worldwide rely on fish as their primary source of animal protein. As the demand for nutritional foods witnesses a steep rise, the consumption of fish is bound to grow even as per capita income improves due to growing human population.”