‘All business failures are marketing…
Martin Glenn, chief executive of United Biscuits, and former Pepsico marketer, has argued that marketing is crucial…
Dealing with beneficiaries of decadence
Modern societies have seen decadence manifesting in various ways not limited to just eroded moral values. Today,…
NIS strategises to deal with quacks, canvasses human…
The Nigerian Institution of Surveyors (NIS), an umbrella body of real estate professionals referred to as ‘land…
British Council, EU varsities’ grant remain inaccessible…
Nigeria’s 2015 target on food sufficiency may suffer setback as the United Kingdom’s 150,000 pounds (N35,250,000)…
2015 political campaign: Contest shifts to social media
As candidates contesting for various seats in Nigeria’s 2015 elections squeeze what’s left of their resources to…
Ownership mindset: The key to hearts & minds at…
While attending a market research seminar a consultant noticed the phone company employee sitting next to him…
BPP varsity, Nigeria Law School partner to boost…
BPP University one of Europe’s leading providers of professional education has partnered Nigerian Law School to…
The year ahead for media agencies
Another year is over, and what a great one 2014 was for the media industry. Without doubt, it was one of the most…
Supporting leadership influence and impact (4)
Leadership is persuasion, conciliation and patience. It’s a long, slow, tough work” (Dwight D. Eisenhower).
A…
How Ambode engenders belief in Lagos with campaign theme…
It is often said that little things matter. In life, people base important decisions on what they consider…
High incidence of design piracy worries Haven Homes
Inability to think creatively for innovative ideas, the quest for easy way to stardom, laziness, low self esteem…
Multicultural marketing – the real UK
It’s brilliant how much the UK has changed and yet I still don’t believe that we are truly reflecting these changes…