Pepsi partners Airtel in N4.9bn airtime consumer offer
Nigerian market is witnessing another big consumer promotion as two of Nigeria’s foremost brands, Pepsi and Airtel,…
Industry crosses hands waiting for new APCON chairman
Ad industry operators who are expecting the appointment of a new chairman of Advertising Practitioners Council of…
What NMRC has to offer low income earners, affordable…
With its launch recently by the Federal Government, the Nigerian Mortgage Refinance Corporation (NMRC) has come to…
World Cup sponsors spending $600m on Brazil network
When Brazil hosts the World Cup later this year, it will be like having the Super Bowl every day for an entire…
Joint-venture initiatives swell on back of growing…
The Nigerian property market has seen significant increase in joint venture initiatives that cut across private and…
Multi-screen marketing to dominate 2014, says Millward…
Millward Brown, foremost expert in helping clients grow strong brands, has predicted that multi-screen marketing…
Huawei appoints Isobar to global consumer digital…
Chinese telecom giant Huawei has appointed Isobar as its digital marketing agency for global product launches and…
Lagos-Badagry Expressway: 2014 infrastructure budget…
For motorists and residents along the Lagos-Badagry Expressway, the generous allocation of 20 percent of the Lagos…
Going beyond political pursuit
Last week was tumultuous. The wheeling and dealing synonymous with politics were taken to a notch higher by the…
Cannes Lions Ad Fest creates new awards category:…
The Cannes Lions International Festival of Creativity has announced a new category to honour, Product Design.…
N200m resettlement package for occupants as govt…
In a rare demonstration of concern and commitment to assist, the Lagos State has approved N200 million resettlement…
Brand building: Savanna Cider extends free sampling to…
Following the overwhelming response by consumers to its ongoing free sampling exercise across six Nigerian cities,…