IL Bagno’s CSR initiative elevates bathroom facilities…
After nine unbroken years of operations in fixtures and fittings in both residential and commercial segments of the…
FG reaffirms resolve to recapitalise FMBN, strengthen…
Once again, the Federal Government has reaffirmed its resolve to recapitalise the Federal Mortgage Bank of Nigeria…
Close Up seeks deeper bond with N2bn customer promo
Close Up, a major Nigerian toothpaste brand, has announced a consumer promo to show appreciation for their…
Guinness rolls out another exciting ad campaign
Guinness Nigeria has launched a distinctively exciting campaign as part of the ‘Made of More’ proposition. By this…
‘Companies should not look at CSR as a cost’
There is varied understanding and application of corporate social responsibility (CSR), especially among…
Survival strategy: Ad agencies plot launch of…
In May 2009, this Media Business page predicted that Below-the-Line (BTL), one of the marketing strategies through…
Harassment of members: NPAN runs to court for protection…
The Newspapers Proprietors Association of Nigeria (NPAN) is seeking Appeal Court protection from the Advertising…
Reckitt Benckiser launches review of $1.8bn global media…
Reckitt Benckiser, maker of Dettol, has launched a review of its $1.8 billion global media account, the company…
Lagos experiences first water advertising
Some parts of Lagos State are gradually moving to mega status, even though many other areas are still under…
This economy isn’t working
At the real risk of sounding like a broken record, it must be said that this economy is not working, as some in…
Making the power privatisation exercise succeed
Nigeria’s power sector has long been characterised by low efficiency with resultant poor and unreliable electricity…
Investments: A panacea to graduate unemployment
In the list of Africa’s Top 200 Companies compiled by the “African Business Magazine” in 2007, only 23 Nigerian…