Union bank re-ignites Nigerian dream in new campaign

As Nigeria marks another milestone in its post-independence journey, Union Bank has demonstrated its faith in the country and her people with the release of an indigenous television production that seeks to rekindle flames of hope.

According to the press statement made available to BusinessDay, in a marked departure from the average bank advert which will typically focus on marketing the institution’s products and services, “Union Bank’s two-minute short film will communicate strong themes of introspection, perseverance, healing and hope of a better future for Nigeria,” it says.

The organisation said that the production paints vivid scenarios of a society flawed with several problems. It encourages Nigerians to unite in a passionate purpose to fight against the factors that seek to divide.

“Viewers can easily identify themselves in the plot of the commercial; from the aspiring photographer, to the taxi driver battling societal forces that threaten his fledgling business; from the single mother struggling to make ends meet for her young family, to the Youth Corper who stares into a future that is difficult to see,” it added.

The organisation further said that the commercial shows the daily struggles and disappointments of the average Nigerian and firmly reiterates the Bank’s commitment to support the people in their bid to rise above the odds and live more successful, fulfilling lives.

An entirely indigenous production, the television commercial was co-ordinated by brand agency, Image, Time and Nigerian-owned Lighthouse Television and Filmworks; and was shot in various cities across Nigeria.