Google Nigeria introduces YouTube Masthead

Advertisers and brand owners in Nigeria now have an unparalleled opportunity to compete in the global market sphere with Google Nigeria’s introduction of a significant online advertising tool known as YouTube Masthead. The new tool allows brands to advertise on the YouTube homepage through customized mastheads for a whole day.

The masthead which is the first of its kind in Nigeria offers an opportunity for advertisers to explore the YouTube homepage with classy video plug-and-play format that helps brands interact with the consumers. The homepage aims at building awareness, influencing perceptions and to rev-up the mind and market share of the brand, while remaining consistent with the overall YouTube experience.

Juliet Ehimuan-Chiazor, Country Manager, Google Nigeria explains that : “Online is now an essential part of the marketing mix and more advertisers than ever are utilising the benefits and alongside traditional media. Since YouTube was launched in Nigeria in 2011, there have been lots of interests from brands wanting to brand and ‘takeover’ Google properties. The launch of Youtube Masthead which is essentially the full takeover of the Youtube homepage now presents advertisers a terrific opportunity to engage with YouTube users when they arrive on the YouTube homepage ”. It is a highly effective online advertising platform for reaching massive audiences with an affordable budget”.

Teju Ajani, YouTube Content Partnership lead in Sub Saharan Africa stated that “YouTube receives over 1 billion unique global users every month, with over 100 hours of videos uploaded every minute, this presents a massive opportunity for brand managers looking to boost exposure”. “Basically brands and advertisers will only be limited by their imaginations and creative muscle with this new advertising format.” She concluded.

The new YouTube Masthead format is already gaining ground with top Nigerian brands like Glo, Airtel, UBA, Rexona, Star, Gulder and Samsung having already run campaigns to drive traffic, attract subscribers and engage Nigeria’s growing YouTube user population.

YouTube offers countless opportunities to a wide range of advertisers, allowing them to connect with a diverse international audience in new ways. Advertisers in Nigeria will now be able to reach consumers in their different destinations, amassing massive flow of referral traffic through YouTube and increase brand related searches on Google.

– Press Release