AdVoice introduces audio advertising into Nigeria’s $100bn mobile ad industry

At a time when businesses are moving from traditional media advertising to more digital mobile advertising, as the world advances with technology and more people are moving to the online space, AdvVoice, an end-to-end mobile advertising company has introduced a unique audio advertising channel to Nigeria.

AdVoice which provides brands innovative ways to target audiences in real-time by leveraging untapped mobile channels in a similar fashion to digital advertising says it is on the verge of launching Nigeria’s most effective audio advertising channel.

The company also revealed that it offers Mobile Network Operators (MNO’s) inclusion into a $100bn mobile ad industry.

Revenues from the rapidly growing mobile advertising industry seem exclusively reserved for over – the – top (OTT) publishers, leaving MNOs with the role of a Carrier only.

According to the company, AdVoice’s Demand Side Platform (DSP) is positioned as a complementary and alternative offering to OTT advertising. In doing so, MNOs could be monetizing data, assets, channels and inventories that are truly theirs.

One such channel is the unutilised ring back tone. By serving Audio Ads to calling parties, MNOs tap into a global market that generates a potential 12 billion ad impressions daily. This is three times the number of internet searches.

“By replacing the ring back tone with highly targeted advertising messages, AdVoice unlocks 10-15 seconds of consumers’ undivided attention from a pool of over 140 million active mobile phone users in Nigeria. Subscribers will be rewarded for exposing callers to relevant ads and offers.

“Serving ads over the ring back tone has a wider reach than any other medium” said Dennis Oudejans, CEO of AdVoice.

Speaking more on the new feature, Oudejans said that “the advertiser benefits include measurability, zero wastage, advanced targeting, captive audiences and lead generating capabilities as callers can express product interest by pressing a key.”

“We strongly believe in this first step of our roadmap that eventually includes the monetization of all mobile operator channels as a means of generating new revenues, rewarding subscribers and offering highly targeted new digital advertising solutions to brands” said Opeoluwa Filani, Country Manager of AdVoice Nigeria, adding that “ad sales have started and the launch in Nigeria is set for September 8th 2016.”

Jumoke Akiyode