BMW flaunts exceptional, expressive 5-Series GT

If there is one message that must be conveyed to BMW AG about the Nigerian market, that piece of information or albeit piece of advice is that, they should be more serious about their presence in Nigeria and tapped into the vast market opportunities offered by the Nigerian car freaks with the BMW brand that has been under Coscharis Motors for many years.

This has become necessary going by the market offensive launched by rival premium auto makers in Germany in the Nigerian market such as the Mercedes, Volkswagen and Audi brands to mention a few of them. Granted the automaker has introduced many models into the country, but it is lacking in terms of comprehensive and extensive product lines exposure.

BMW must shift from its and conservative way brand management and product penetration into key regional and international markets like Nigeria to a more proactive and aggressive marketing campaign. By so doing, there will be an upsurge in brand visibility like its German, rivals in Nigeria that are doing well in the local market, especially now that the brand is into the hands of capable and able partner like Coscharis Motors that is continuously raising the bar in automobile marketing business.

At the local front, Coscharis has marketed the BMW across tall model ranges and the dealership has done it well and one of the these product lines is the BMW 5 Series GT which has been described in many industry circles as very outstanding and expressive in outlook. The most advanced BMW 5 series ever is available as a sedan, touring, active hybrid, Gran Turismo (GT) and M5 sedan. In addition to impressive elegance and performance, these vehicles also have a range of diverse qualities that makes them indispensible in everyday use.

Now back to the BMW 5-Series GT. A look at the exterior design reveals a line that makes its attraction very clear, the stylish presence of a sedan combined harmoniously with the sporty elegance of a coupe. This gives the BMW 5 series GT its individual character. Impressive on the outside and even more so on the inside. The elegance of the frameless doors is the first indicator of what awaits within: The interior of the BMW 5 series GT treats all passengers to stylish selected materials, lovingly crafted with plenty of attention to detail.

The uniqueness of the BMW 5 series GT highlights one thing and that is absolute comfort and surroundings in which you can feel at home whenever you happen to be seated. The centre console is aligned towards the driver. The glass roof opens up new perspectives. The additional light let in by the roof also highlights the exceptional interior atmosphere of your car. If the sun is too intense, the double floating headliner can be closed electrically.

In terms of engine type, The BMW 5 series GT is turbocharged and intercooled DOHC 24-valve inline-6 with aluminum block and head. It has a direct fuel injection, 182 cu in, 2979 cc, fuel economic advantage and a warranty of 4years and/or 50,000 miles.

As soon as you switch on the ECO PRO Mode, everything is geared towards a greater efficiency and depending on your individual driving style, this results in a reduction in the fuel consumption of up to 20 percent (according to an internal BMW fuel consumption study).

With the EU6 emission norm, BMW engines have always been ahead of their time because that has been the core competency of BMW since 1917. The engines of the BMW 5 series GT provide particularly impressive proof of this. With outstanding performance, spontaneous response and commendably smooth running, it meets the highest standards of cultivated driving comfort.

MIKE OCHONMA