BMW looks to Kyalami GPC for market visibility

Plans are on top gear as BMW South Africa (BMW SA) gets set to host the first-ever BMW M Festival from October 21-22, 2017 at the Kyalami Grand Prix Circuit in Johannesburg.

At the festival, BMW customers, fans and car enthusiasts will get a sneak preview of current as well as upcoming BMW M models, experience hot laps and book test drives across the BMW M and M Performance model range.

“South Africa has been one of the top performers in the world in terms of BMW M market share and sales. For example, since 2015 BMW South Africa has been ranked fifth in the world in terms of overall BMW M market share and managed to rise up to third place this year.

It is therefore very clear that South Africans are big fans of our BMW M vehicles as seen at the international BMW M Festival held annually at the 24-hour race at the Nürburgring – we would like to use the BMW M Festival as an opportunity to inspire our customers and fans with innovative experiential platforms,” says Alexander Baraka, General Manager: Brand Management BMW, Marketing Services at BMW Group South Africa.

Festival goers will also get the opportunity to participate in drag races, drifting, walk through one of the largest BMW showrooms with attractive finance offers to choose from, book test drives, enjoy live music, gourmet food and drinks, a children’s play area and more.