CFAO’s new Mitsubishi L200 eyes segment topspot

CFAO Motors Nigeria Ltd, a leading distributor of Mitsubishi Motors in Nigeria, has unveiled the all-new Mitsubishi L200  one-ton pickup truck at in Abuja with a determination to take over market leadership in the Pick-up segment. The L200 is one of Mitsubishi’s long-time global best-sellers.

In attendance at the media unveiling of the new Pick-up for the motoring journalists inside the Sheraton Hotel, Abuja were the CFAO Group Nigeria team led by Thomas Pelletier, the managing director, Kunle Jaiyesimi, deputy managing director, Narvin Chander, general manager, respectively and  Taiki Murai general manager for Mitsubishi Motors Corporation- Nairobi liaison office.

During the press conference preceding the new model launch, Thomas Pelletier managing director of CFAO, stated that, “The all-new L200 gets its full redesign in nine years and CFAO Motors is happy to introduce the all new L200 to the Nigerian Market”.  The all new L200 is now available to the individual customers and fleet customers with 2.4L petrol and 2.5L diesel engine.

The all-new L200has been developed to be the “Ultimate Sport Utility Truck”, combining the comfortable interior of a passenger car with the functionality and reliability of a pickup.

Muscular, sleek and dynamic styling which evokes the form of a well-honed athlete; the all-new L200also provides generous interior space, ample payload capacity, and class-leading handling.

It achieves high levels of safety performance through its durable and sturdy chassis and frame structures along with MMC’s own RISE (Reinforced Impact Safety Evolution) impact safety body. The all-new L200also delivers quietness and ride comfort on a par with a passenger car thanks to a new engine, optimization of the suspension, the strategic placement of sound insulation, absorption and vibration damping materials.

The all-new L200 is available in Single Cab and Double Cab variants, with a three-engine line up. A new 2.4-liter MIVEC (Mitsubishi Innovative Valve timing Electronic control system) turbo diesel which provides environmental and motive performance among the best in its class joins improved versions of the well-proven 2.5-liter turbo diesel and 2.4-liter petrol engines.

It can accommodate the varying needs and requirements of consumers, everything from commercial to private use. The muscular New L200 is built tough to handle all kinds of terrain, even as streamlined styling also contributes to class-leading aerodynamics and a smooth, quite ride.

Some of the key feature of the New L200 Pick up includes its new innovative design, high performance, quietness and better fuel efficiency, driving ease, comfortable cabin, improved reliability and durability, including high safety performance

Down memory lane, Mitsubishi Motors has been producing Pick-ups (or bakkies as it is called in some countries) for 36 years since 1978, selling over four million units worldwide. The previous L200 was launched in August of 2005 and has sold a total of 1,260,000 units worldwide as of September of last year. The L200 is one of the most important products in the Mitsubishi Line up.

Riding on the back of CFAO advantage, the launch of the new L200 is backed by local dealership’s commitment of providing customers with a sales and service experience of international standard. With branches nationwide, the company is fully equipped to support customer’s sales & after sales needs.

CFAO as a group has been operational in Nigeria since 1902 and is one of the leading automotive distributors in the country. Listed on the Paris Stock exchange CFAO group has operations in 33 countries predominantly in Africa. With its diversified geographic and social profile, the Group is particularly well-equipped to serve the African market, allowing it to enjoy lasting, sustained growth.