CIG latches into Nigeria’s investment space
Nigeria’s exclusive distributor of GAC Automobile range and Gree Air-Condition, Choice International Group (CIG) and a frontline Chinese investor in has unveiled a new facility in Lagos to bolster investment in vehicle sales, spare-parts and after sale services among others.
The organization, which also unveiled a brand new 2016 GAC GA3s sedan to compete with brands in the market segment, says its vehicle assembling plant is at the stage of completion and would soon be showcased to support government’s economic diversification plan, particularly in the automobile sector.
Speaking at the event in Lagos over the weekend, Diana Chen Chairman of the group, said “This is a great move for us. We are determined to support government’s resolve to overhaul the automotive sector and turn the country into an automotive hub in Africa.”
“Also, today (the day of the event) is a fantastic day for us, particularly as we continue to build bridge of investment between China and Nigeria and we are able to bring stakeholders from across the world, particularly China and Nigeria to witness our success growth as we invest in Nigeria.”
Speaking on the competitiveness of the company’s products in the Nigerian market, Chen said CIG, which also markets electronic and other emergency home appliances has delivered quality products which has been tried and trusted to meet needs in Nigeria. This is a testament to the fact that products from China are capable of competing globally.
“We are careful about our image. Our intention is to sustainably build a lasting relationship in Nigeria. That is why we associate ourselves with only products that we believe in. We have the best products and that is the reason we are able to gain trust, especially from stakeholders in the country”, she said.
Chen insisted that the move was “a symbol that the world is a global village and we need to be part of the success story of countries across world since nations are dependent on each other to build a stronger economy and empower individuals.”
The event, which also bring together the Oba of Lagos, Rilwan Akiolu, Director of International Business Division, Guangzhou Automobile Group (GAC), Motor Co. Limited, Jerry Liu; Chairman, Toyota Nigeria Limited, Michael Ade-Ojo; former Chief Executive Officer, First Bank Nigeria Plc, Bisi Onasanya, also put smiles on the faces of some participants as the organization gave out brand new vehicles at huge discounts to reward loyalty.
MIKE OCHONMA