Coscharis Ford offer customers more ‘protection’

In what could be described in industry circles as a renewed commitment to stay on top of the game even in the face of daunting challenges and difficulties, Coscharis Motors, representatives of Ford Motor Corporation in Nigeria has introduced the 2016 edition of three of its Ford variants.

The new models unveiled to the motoring journalists in Lagos are the Explorer luxury SUV, the mass-market, low budget Figo together with the Ford Ranger respectively into the Nigerian market.

To make the Ford brand affordable by individual and corporate fleet buyers, Coscharis is equally extending the Ford Protect package (in replacement to the ESP – Extended Service Plan) on all Ford variants purchased in any of Coscharis Motors offices within the country.

Josiah Samuel, group managing director of Coscharis Group speaking through Abiona Babarinde, general manager, marketing and corporate services of Coscharis group disclosed that the package offers free service for 4 years or 120,000 kilometres whichever comes first, to its existing and prospective customers on all variants of the Ford brand purchased from any of its showrooms nation-wide.

Adopted as a global dealership strategic business model by Ford dealerships across the world and replicated by Coscharis Motors the Ford Protect simply put is a package which allows buyers of any Ford variant to own the vehicle for four years or 120,000 kilometres, whichever comes first, without worry as he need not spend a kobo to service the vehicle within the time frame.

What this means is that, for four years or 120,000 kilometres, Coscharis Motors will service the vehicle for the buyer free of charge. All the customer need do is to drive the vehicle to any of the dealership’s service centre nationwide to get the vehicle serviced and drive away thereafter without paying a kobo.

Among the free services listed to be enjoyed by customers for the 4 years/ 120,000 Ford Protect package period are oil change, tyre rotation, brake pads, wiper blades, belts and hoses and free shocks replacements.

The Ford Protect promo was expanded due to persistent requests being received from customers for the inclusion of more Ford variants in the list of qualified vehicles for the free package.

Initially, the programme started with the offering of free services on about six variants but has since grown to about 10 variants including Ford Ranger (pickup) which today is extending to all Ford variants.

Ford Protect only seeks the continued realization of the vision of Henry Ford had over 100 years ago, which aims to make automobiles available and affordable to all mankind.

The group managing director said the outlet is sure of the quality of its products and of the fact that maintenance cost of the products is quite low.  ‘’This is part of the messages we are communicating through the Ford Protect offer – maintenance cost is so low that we can even take it off you’’.

Another reason for the offer is the desire to take over customers’ worries about vehicle maintenance and free their minds so that they can focus more on the accomplishment of their primary objectives in business and leisure.

Since the commencement of the  Ford Protect promo, hundreds of customers, including corporate organizations and private individuals have benefitted from the free service and many more will benefit owing to this new extension.

The motoring journalists were also conducted round Coscharis Ford refurbished showroom equipped with state-of-the-art aftersales facilities to take care of sales and aftersales of customers respectively.