Infiniti brings pure auto luxury into Nigeria

A new vista in the annals of automotive luxury was opened last weekend in Lagos by Stallion NMN, the Nissan brand custodian in Nigeria with the unveiling QX-80, QX-70 and Q50 of Infiniti brand amongst its product range into the Nigerian market.

Infiniti is the luxury sibling of the prime Japanese automaker Nissan. The Infiniti brand which was officially introduced in North America in 1989 is the luxury vehicle division of Japanese automaker – Nissan with direct equivalents in the Nissan product line-up.

Stallion NMN which became Nissan brand custodian in May 2013 has already taken delivery of three Infiniti variants including the Q50 (sedan), QX70 and QX80 SUVs respectively and are all available in Stallion NMN accredited Nissan showrooms countrywide.

Parvir Singh, managing director, Stallion NMN, said “the introduction of Infiniti, Nissan’s luxury brand to Nigeria is a proof of our commitment to set fresh standards in the local automobile industry.”

He said Nissan is undoubtedly a painstakingly engineered brand with vast range of models, cutting across various applications, saying this versatility has placed Nissan well ahead of competition which is currently ranked sixth largest automaker in the world.

Stallion NMN, he added, hopes to replicate this success in Nigeria by making Nissan one of Nigeria most preferred brands. Also adding that Nissan has transcended the challenges of yesterday and living up to its tagline ‘Innovation that Excites’, Singh said: “Our obligation is to make ownership of Nissan product range an exciting experience as we recognise the significance of excellence both in the quality of Nissan vehicles and in after sales service.”

He said Stallion NMN has trained and is continuing to retrain all her service technicians in multiple auto repair disciplines and will continue to acquaint them extensively in Nissan’s constantly advancing and cutting edge technology.

Also in his product presentation, Stallion NMN Head of Marketing and Sales, Amit Sharma described Infiniti as an award winning brand and a meticulously engineered brand with excellent fuel efficiency and output to deliver exceptional feelings and superb driving response.

More than 200,000 Infiniti vehicles was sold worldwide last year with America’s 133,500 vehicles toping the sales chart followed by China’s 40,000, Canada 11, 300 and Europe’s 7,000 including unavailable sales data in the Middle East.

Sharma depicted the Infiniti Q50 as a 3.7litre sedan with 326Hp@7,000rpm producing 361Nm@5,200rpm while QX70 is available in V6 3.7litre and V6 5.0litre engines, with 329Hp@7,000 rpm and 390Hp@6000 rpm respectively. The QX80 is equipped with V8 5.6litre power-train with 400Hp@5800rpm.These engines have aluminium alloy blocks and heads with film coated pistons, he noted.

MIKE OCHONMA