Infinity ‘value drive’ promo kicks off

After an eventful year, the tyre and battery distribution giant Infinity Tyres Limited is celebrating the season by putting more smiles on the faces of their esteemed customers. The company is once again opening its doors nationwide to motorists with its annual ‘Value Drive’ promo declared open last Thursday.

As the franchise owner for premium tyre brands such as Pirelli, Goodyear and CEAT, in addition to Infinity brands of tyres and batteries, the company has consistently delivered value to its customers with its top quality products and services. Infinity aligns with consumer behaviour of motorists, when they change their tyres in preparation for the holiday trips, hence the initiative to reward loyalty of its customers.

Within this month, when a customer visits any of its outlets nationwide and makes a purchase of any of their tyres or batteries, the customer gets a guaranteed free gift / cash prize embedded in a scratch card redeemable instantly. The Infinity Annual promo is eagerly awaited for by the motorists planning for their holiday trips.

The marketer of automobile tyre and battery brands in Nigeria is extending its year-end gesture to other locations in the country. Infinity has stayed true to its promise of expanding its nationwide coverage. A few months ago, Calabar joined the network of Infinity ultra-modern outlets, offering sales and servicing of tyres and batteries to motorists.

Arshi Chadha, managing director, stated that Infinity Tyres has consistently raised the bar in delivering innovative services for its customers. One of its offering is the Auto Solutions Package. This involves the supply and maintenance of superior equipment for auto garage business owners and other interested franchisees.

Equipment include tyre changers, wheel balancers, wheel alignment kit, hydraulic lifts, A/C gas changers and nitro fillers etc. Another innovative offering is turbo wheel wash; the first of its kind in Nigeria. This machine washes wheels with high pressure and rotation, leaving rims shining and tyres looking as good as new.

One more item on the service offering is the battery health check kit with which customers can now check the health of their batteries and electrical systems to ascertain the electrical demands of their cars against the power generated by their batteries and their alternators, all these at Infinity Tyres Limited.

Rajesh Chawla, executive director, was pleased to announce that the turbo wheel wash and the battery health check will be available free of charge to every motorist who visits their Abuja or Victoria Island, Lagos outlets anytime during the promo.

He stated that “despite the business challenges experienced this year, Infinity still need to appreciate our loyal customers at every opportunity. They remain the centre of the business and we will continue to expand our value delivery channels for them” he said.

Vikas Bahl, marketing head said that aside the dealers and consumers, Infinity group has continued to partner with government agencies including the Police Force, Federal Road Safety Corps (FRSC), Nigerian Customs Service, Standards Organisation of Nigeria in training as part of Corporate Social Responsibility.

He emphasised that Infinity Tyres Limited is concerned primarily with the prosperity of their customers and pledged not to stop on its promise to deliver the best automobile solutions to motorists.

This is in line with the company’s vision to go beyond sales and servicing but to improve the motoring experience of customers as well. He advised motorists to continue to engage scheduled maintenance of their automobiles and wished them the very best of the season and more rewarding times in 2014.