JLR announces rebranded Classic business segment

Jaguar Land Rover is delighted to announce the renaming of its Heritage business to Jaguar Land Rover Classic.  The rebranded division will continue to provide cars, services, parts and experiences for Classic Jaguar and Land Rovers and their owners.

Tim Hannig, director, and Jaguar Land Rover Classic, said: “Renaming the rapidly growing global business to Jaguar Land Rover Classic best reflects the division’s overall capabilities in providing the best cars, services, parts and experiences for our customers. We aim to build an even more successful future by celebrating and nurturing Jaguar and Land Rover’s past.”

With this development, Jaguar Land Rover Classic can now accommodate full restorations of classic vehicles at its UK sites, as well as providing a repair and maintenance service for customers.

Jaguar Classic will continue to use the historic Browns Lane facility, where the six contin uation lightweight E-types were built and a newly developed Classic workshop at Solihull for the restoration of Land Rover. Fully factory restored Jaguars and Land Rovers are now also available for purchase. The Classic Parts supplies genuine parts for models whose range has been out of production for over a decade.

According to Nicola Clarke, public relations manager, Jaguar Land Rover South Africa and sub-Sahara Africa, the parts catalogue has over 30,000 individual and guaranteed parts, available to order from Jaguar Land Rover’s global retail network. Specialist technical advisors have extensive product knowledge and selected parts are available to order on the day for collection at local retailers.

In addition to cars, services and parts, the Classic business also offers customers the opportunity to experience a selection of Jaguar and Land Rover’s most iconic models with Classic Drives. This is complemented by the second season of the Jaguar Classic Challenge race series for pre-1966 Jaguar models, which commences on May 2 2016 at Donington Race Circuit in the UK.

Jaguar Land Rover Classic is a division of Special Operations and is dedicated to providing cars, services, parts and experiences to owners and fans of classic Jaguars and Land Rovers around the world.

MIKE OCHONMA