JLR rated among Africa’s best brands

Jaguar Land Rover South Africa (JLR-SSA) and Sub-Sahara Africa (SSA) has been recognised as one of Africa’s top brands, at the World Brand Congress awards of 2016.

In Mauritius, one of the markets that Jaguar Land Rover operates in was recognised for being a sought-after employer in Africa. Qualifying criteria for nominees include brands that are top of mind with consumers, have presence through a strong market share, and commitment to markets in Africa.

Reacting on the award, Nigel Clarke, Sales Director for Jaguar Land Rover sub-Sahara Africa said, “We are incredibly proud of this achievement. Over the last few years, we have embarked on a journey to expand into Africa, and it’s fantastic to receive recognition for our efforts to be the most prominent premium brand on the continent.”

Nigel Clarke said that 2016 has also been a landmark year for the brand, with the opening of a number of new retail facilities to increase our market presence. And we’ve bolstered that with the introduction of fantastic new products.”

In 2016 Jaguar Land Rover opened the doors for 7 new world-class retailer facilities in Africa. State-of-the-art facilities were opened in Accra in Ghana, Lusaka in Zambia and Windhoek in Namibia.  In South Africa, there have also been a number of new facilities invested into and the biggest Jaguar Land Rover retailer in Africa will launch in Sandton, Johannesburg early in 2017.

With more than 900 employees across Africa, JLR-SSA and SSA is a sought-after employer committed to investing in the future of the automotive industry and engineering talent of tomorrow.

Focusing intensively on developing staff, customers are able to benefit from world-class service from award-winning dealers, importers and technicians at every branch.

Each technician undergoes intensive training at the Jaguar Land Rover Training Academy in South Africa. This facility was established to train all Jaguar Land Rover technicians on the brand’s global programme, thus maintaining excellent service levels at all facilities in Africa.

The stringent certification process also incorporates real-world feedback from customers, ensuring that only the cream of the crop is certified as master technicians.

JLR also introduced several new models, including the Jaguar XF sports sedan; the world’s first premium compact SUV convertible, the Range Rover Evoque Convertible; and Jaguar’s first SUV, the F-Pace.

MIKE OCHONMA