Kia Sportage global sales hit five million

Kia Motors is celebrating five million cumulative sales of its global best-selling Kia Sportage compact SUV. Launched in 1993, and spanning four generations since, the model achieved this milestone on its 25th anniversary. The latest model, launched in 2016, is more popular than ever, with average global sales of 38,000 units per month in 2017.

In 2016 and 2017, the Sportage surpassed the B-segment Rio as the brand’s global best-selling model. Strong sales of the Sportage in January and February 2018 posting 36,632 and 32,930 units respectively which contributed to the model’s production landmark.

Its first appearance was at the 1991 Tokyo Motor Show, when the concept of the ‘Urban SUV’ was introduced to consumers for the first time. It set the blueprint for a compact, practical SUV, suitable for use in a variety of environments. First generation was an instant hit, recording total lifetime sales of over 500,000 units.

Sales of the second-generation Sportage totalled 1,223,776 units globally after seven years of production. The third-generation model surpassed one million sales in just four years, helping the Sportage reach two million cumulative sales during its sixth year in production.

The fourth and current one features a bold, progressive design, while offering greater practicality and an array of comfort, convenience and safety technologies. Its engine and transmission line-up also provides enhanced efficiency and performance to address a broad range of customer needs.

Sportage has historically been acknowledged for the strength of its design, having been awarded ‘iF Design’ and ‘red dot’ design prizes in both its third and fourth generations.

Since 1993, the Sportage has become a benchmark car in the compact SUV segment, and its success has also led to the creation of a diverse and comprehensive range of SUVs and crossovers from Kia with other new models to follow in future.

Reacting on the development, Ho Sung Song, Executive Vice President of Global Operations Divison, said, “We are extremely proud to have achieved this milestone production figure for our global best-seller. The continued and accelerating popularity of the Sportage demonstrates the breadth of the car’s abilities and the strength of its appeal to buyers in markets all around the world,”.

MIKE OCHONMA