Kia Sportage undergoes revamp for 2018
Kia Motors Nigeria has taken the wraps off of the all-new Kia Sportage at the launching and media parley held with the motoring journalists in Victoria Island, Lagos. The unveiling of the all-new 2018 edition marks one of the most anticipated moments for the brand and its teeming customers in 2017.
Entering its fourth-generation, the new Sportage compact SUV which is bold in appearance and sporty comes with striking attractive design, a range of advanced technology features and greater quality.
Continuing the success of its predecessor model, the all-new Sportage has been revamped with an innovative and sophisticated package and premium technology features.
In order to improve comfort and convenience of the passengers and drivers, the new interior is significantly upgraded with high quality materials and modern design. Engines and transmissions have also been updated, ensuring enhanced efficiency and performance.
From the sustained success and trajectory growth of Kia brand in Nigeria and particularly the wide acceptance of the previous generations to the advancements made to the 2018 model both inside and out, Kia has finely crafted the all-new 2017 Sportage and the local franchisee according to company sources is confident that it will take the lead in its segment.
The all-new Sportage boasts distinctive and refined enhancements that make it an appealing choice in the compact SUV segment. Its innovative design contributes to a distinctively sporty aesthetic and cutting edge functionality.
With a strong high-strength steel foundation paired with a sharply detailed body and an upscale interior made of soft and luxurious materials, it is simultaneously bold and aggressive as well as refined and sophisticated.
The Sportage also possesses enhanced handling and steering performance and updated driver assistance features that boost safety and the overall driving experience. It stands strongly as one of the most popular models in the segment and has been a major driver behind the growth and success of Kia Motors globally. Building upon its predecessors, the all-new fourth-generation model once again takes the urban SUV concept to the next level.
In his submission, Jacky Hathiramani, Group Managing Director, Kia Motors Nigeria, said, “the development of the next-generation Sportage began with an in-depth analysis of market trends to best suit the needs of consumers. The thoughtful design, innovative packaging, premium materials, powerful engine and state-of-the art technology all translate into a stunning modern masterpiece of SUVs.”
Olu Tikolo, Vice President, Kia Motors Nigeria pointed out that the “aesthetic improvements in design and improved functionality of the all-new Sportage is expected to once again accelerate Kia’s market progress and open a brand new chapter in the company’s history of pioneering the compact urban SUV segment’’.
He noted that the anticipation and excitement for the fourth generation Sportage is expectedly high and that the dealership cannot wait for the world to enjoy the dynamic contemporary sophistication of our all-new compact SUV.
Bagging the prestigious iF Design Awards immediately after its launch in the US, the extensively developed compact Kia Sportage has continued to receive commendations for overall design quality, innovation, environmental impact and safety.
Jimoh Olawale, Marketing Manager, stressed that the all-new Kia Sportage assembled locally and tropicalized for the Nigerian roads and offers customers more than is expected in the form of more breathtakingly distinct design, cutting edge technologies and advanced features to enhance comfort and safety.
The new Sportage is the perfect combination of sportiness and style with distinctive and innovative design and truly striking features that offers pure refinement, commanding side profile, muscular stance, sculpted front bonnet and the Kia distinctive signature grill gives the luxury SUV an unmistakably sporty appearance.
The Kia Sportage oozes sportiness and style. Distinctive design and head-turning features make this ultra-athletic car hard to miss. Truly sporty inside and out, the sleek upper dash, soft-touch materials like leather seats with grey stitching make sure you stay beautifully comfortable.
With and inspiring technology for new levels of safety, All-new Sportage offers a whole new dimension of technological assistance to help make sure you always maneuver with absolute peace-of-mind and comfort.
The SUV comes with Auto Cruise Control (ACC) Parking Assist System (PAS) and Vehicle Stability Management (VSM) technology Cutting-edge technology for maximum driving stability, the automatically engaging all-wheel drive (AWD) system senses road conditions, wheel speed and acceleration, then applies the right amount of torque to the front and rear wheels for optimum road grip.
MIKE OCHONMA