Massilia Motors balance sheet looking up on 13% market share
From a market share of 7 percent the previous year to an improved customer loyalty that has shored its market share to 13 percent, with not less than 1000 units sales since last year of its registration in Nigeria as an automotive business, things appears to be taking shape at Massillia Motors which is joint venture collaboration between the CFAO group and Kewalram Chanrai group in Nigeria.
Massilia Motors is a joint automotive dealership joint venture between the CFAO group and Kewalram Chanrai which is celebrating what it called Mitsubishi Motors 101 years Heritage in Nigeria.
Standing in for Thomas Pelletier, managing director of Massillia Motors, Kunle Jaiyesimi, deputy managing director of the dealership stated that, the company is gradually passing through the ddifficult formative stages of the partnership to a venture whose operations has been a very successful one.
The deputy managing director stated that, prior to the marriage of convenience between CFAO group and Kewalram Chanrai group, the Mitsubishi model line-up in Nigeria has been struggling to register its presence and strong market share, but that, as at today, it has become a thing of the past.
According to the deputy managing director; ‘’That has been a thing of the past. Since we started this operation about two years ago, it as really evolved we have seen increased market share, business outlook has been positive’’.
Accompanied by Narvin Chander, general manager in charge of sales and marketing, Funmi Abiola, marketing manager and Olatunji Itiola, head of sales, Kunle Jaiyesimi said the ultimate thing for Massillia Motors is living even up to the expectation of its corporate, institutional and individual customers by working tirelessly to meet up with their with their needs.
He stated that, the dealership has invested so much into after sales service network expansion with huge investment in uplifting the existing facility of Mitsubishi Motors dealer showroom and workshop at the Ijora, Lagos.
Moreover, the aftersales service team and other categories of staff have undergone a lot of training and certification from the manufacturers by attending several kinds of training both locally and internationally. He identified aftersales as the key points have made the dealership have its heads above troubled waters since the coming on board of the joint partnership.
It would be recalled that last week, Massilia Motors, announced the commencement of celebration of the rich Mitsubishi Motors heritage in style which started last Monday and will end this week Friday at its Victoria Island, Lagos as its showrooms on Adeola Odeku Street, is transformed into a maze, taking visitors on a journey to celebrate the different milestones of the brand.
According to Navin Chander, the company’s showroom will be open to the many happy Mitsubishi users, auto enthusiasts and invited guests.
Activities lined up for the week include masterclasses, panel discussions, and album listening, cocktail night, among others. The Heritage week will feature Canon and renowned photographer Emmanuel Oyeleke, ASPIRE Luxury Magazine, Chocolate City Rapper – MI Abaga, Zaron Cosmetics, Johnnie Walker (Diageo Nigeria) and Tinsel actress/Jazz artiste – Tomi Odunsi, amongst others.
Chander also stated that; “We are also rewarding our existing Mitsubishi Motors clientele through online giveaways. Visitors can also stopover at the showroom daily to view historic images of Mitsubishi car models from time past and also register online to participate in some of the activities open to the public”.
In 2017, Mitsubishi Motors celebrated its 100th anniversary, holding the title of Japan’s oldest car manufacturer. The first series production passenger car, the Mitsubishi Model-A, was developed by Mitsubishi Shipping Company in 1917. It was the first car to be adorned with the three-diamond emblem and was the first mass production car in Japanese history