Mercedes franchisee marks 25 years in Nigeria 

It is an exciting time for the Mercedes Benz  Centre, owners of the tree pointed German brand; Mercedes as the dealership rolled out the drums last week to mark 25 years of the brand in Nigeria and 90 years of Bang and Olufsen, the brand’s musical theatre system which globally.

During a pre-event media briefing inside the Mercedes Benz Centre showroom in Lekki, Lagos, Kingsley Uwatse, sales manager, MB Automobile Services Limited, with other top management staff of the dealership stated that it is an exciting time for the automobile company to continue to grow and adapt, remaining always adaptable, motivated and responsive in building strong and tough brands within the environment as known globally.

Kingsley disclosed that celebrating on a global note, 30years 4matic by our brand Mercedes-Benz and 25 years of excellent services by MB Automobile Services Limited and 90 years of the B&O brand existence is a perfect synergy of world class premium brands brands targeted at those customers that appreciate long lasting value.

Looking back at the past, he noted that 2015 has been a challenging year but as an organization, MB Automobile services have managed the crisis successfully. In his submission, “Rather than of course shrinking, we have used the year as one for gathering momentum and restructuring our entire team. We’re transforming the way we operate to continuously improve our ability to satisfy all our customers no matter how large or small they are in every possible way.”

He stressed that MB Automobile Services employees have continued to meet the challenges on the field and excelled despite teething obstacles and setbacks and very proud of the height it has achieved so far and excited about where its direction moving forward.

While the event lasted, the organisation took out time to appreciate its loyal customers with popping of champagnes to mark the great milestone. It also celebrated its brand Ambassador, 90 years of Bang and Olufsen and gave a historical background of the Mercedes-Benz and the automakers 30 year 4matic story.

For over a hundred years the all-wheel-drive has been used in a wide range of the company’s models. Vehicles such as the G-Glass even attained legendary status. The ‘’G’’ in the G-Class stands for ‘’Gelandewagen’’ German for off-road vehicle. For over 35 years, this model has been breaking new ground off the beaten track.

With the 30th year of Mercedes-Benz’s advanced 4MATIC all-wheel drive technology, its genes can be recognized in all SUVs from Mercedes-Benz, and they all pursue the same goal of being able to master any type of terrain. With the introduction of its new nomenclature, Mercedes-Benz SUVs now carry a ‘’G’’ in their name as a tribute to legendary G-Class.

This year, is not only witnessing the success of the Mercedes-Benz SUV market performance in china but marking the 30th year of its advanced 4Matic all-wheel-drive system that has been extensively adopted in SUV models.

4Matic is the marketing name of an AWD four-wheel drive system developed by Mercedes-Benz. It is designed to increase traction in slippery conditions. Almost all Mercedes-Benz vehicles featuring this system have an automatic transmission as standard equipment; the name is derived from 4-wheel drive and automatic.

Paul Daimler, son of Daimler Motor Corporation’s  founder Gottlieb Daimler, headed the development of the world’s first ever all-wheel drive system in 1903, and, in 1907, installed it in Dernburg-Wagen, to create the world’s first four-wheel drive vehicle.

In admitting that MB Automobile Services is “customer-focused”, “relevant” and are “open to new ideas”, the sales manager added that the world of automobile is an exciting one, and pledged that the company will continue to meet and bring the best to the table at all times in order to ensure the brands it represents remain at the cutting edge.

Today, 4Matic is a core technology for a broad range of Mercedes-Benz SUV vehicles, numbering around 80 models worldwide. The SUVs permanent all-wheel-drive provides for added dynamism, comfort and safety on normal roads and cross-country terrain alike. It is a striking example of a case where technology and deign meet at the intersection of comfort and practicality.