New Jag’ XE targets upwardly mobile Nigerians

Latching on a platform that many market watchers in the automotive circles would describe rather as quite unusual, Coscharis Motors, owners of the Jaguar Land Rover franchise in Nigeria used the just ended Techie+ 2015 Exhibition held inside the Expo Hall of Eko Hotel & Suites to launch the all-new Jaguar XE luxury car.

Giving a brief remark prior to official unveiling of the new arrival on the opening day of the two day event before a capacity crowd inside the exhibition hall last week, Cosmas Maduka, president and chief executive of Coscharis Group said the car is one that will always appeal to the tastes of discerning car shoppers at all times.

Represented by the Abiona Babarinde, general manager, marketing and corporate services, the company chief executive stated that by introducing a vehicle this way in this market underlines the fact that the Jaguar car we are launching today is also an unusual vehicle.

While nothing that the new Jaguar XE is a special pick out of the pack with the latest Jaguar innovation, technology, powertrain and design that cuts across gender, he stressed that this is the first time Jaguar has really considered the ladies as well while retaining the power, grace and agility in its bloodline.

With so many first, the new Jaguar XE is the most advanced, efficient and refined sports saloon car that Jaguar has ever produced. The latest in an illustrious bloodline. Instantly recognisable as a Jaguar, it feels like a Jaguar, it drives like a Jaguar –XE is a Jaguar to its core.

The Jaguar XE is designed as an extraordinary every day vehicle that combines the legendary Jaguar sporting character with systems that empower the driver as well as enhancing the driving experience. The beauty is that the rear seat passenger(s) is not left out. Imagine a reclinable rear seat.

It is the first of a new generation of cars to be launched on Jaguar’s state-of-the-art, all new Aluminium Intensive Architecture; the lightweight aluminium construction creates an incredibly strong body.

The core of the new Jaguar XE is the outstanding power, grace and agility Jaguar always offers. In the words of the founder, William Lyons, “The Car is the closest thing we will ever create to something that is alive.”

In terms of market penetration, Coscharis Motors is positioning the new Jaguar XE as the leading and preferred premium compact sports saloon within the next two years. Consequently, the focus is to project it as a fleet variant and retail sales directed at hard working and ambitious young male and female executives and entrepreneurs in their late 20s and mid 40s.

In the words of Abiona Babarinde, “We have come to know that Jaguar customers are people who want to be different. The Jaguar XE amplifies this. It immediately catches the eye, standing out from the completion because of its upscale proportions, which makes it look crouching and ready to pounce on the road.

The Jaguar XE comes in five models which include the XE R-Sport 2-liters, XE Supercharged 3-liter, XE Pure 2-liter, XE Prestige 2-liter and XE Portfolio 2-liter respectively. On the other hand, pricing is crucial to achieving the dealership’s set target within the next two years.

According to Abiona Babarinde, the reassurance is that the Jaguar XE unlike the other compact sport saloon in its segment is premium, but affordable. Like every other Jaguar model range, it offers value for every naira spent.

“We are very proud to say that only a Jaguar promises a distinct combination of performance and seduction to give you a unique, utterly rewarding driving experience; advanced power-trains with roaring exhaust soundtrack; sublime agility and instinctive steering; with innovative technology and craftsmanship both exterior and interior wise.” He concluded.

MIKE OCHONMA