Rolls Royce announces future engineering expansion
Rolls Royce Motor Cars has announced that it has begun the testing phase of a new architecture, with early preparatory activity seeing new engineering mules tested in public around the world. Rolls Royce is one of the few global ultra-luxury automakers with solid design and outstanding engineering cues.
In February 2015, Rolls-Royce Motor Cars announced the development of an all-new aluminium space-frame architecture that will underpin all future models arriving in the international market from early 2018.
The future of pure luxury motoring is already taking shape as Rolls-Royce Motor Cars begins testing its new aluminium space-frame architecture which will underpin all future Rolls-Royce model lines. The architecture will be in the public domain in market in the next two years.
Engineering mules will be assessed on public roads in various locations around the world. The current testing phase aims to ensure that the new space-frame structure perfectly delivers Rolls-Royce’s trademark ‘magic-carpet ride’ on a variety of surfaces and that it is resilient to extreme weather conditions.
The assessment of the new proprietary architecture is the first stage of a development programme that will see a new generation of Rolls-Royce motor cars become available from early 2018.
“Since 2003 and the commissioning of the new Home of Rolls-Royce at Goodwood, Rolls-Royce Motor Cars has reset the benchmark for luxury motoring,” comments Torsten Müller-Ötvös, chief executive officer of Rolls-Royce Motor Cars concluded.
“Now it is time to take the next step in the luxury journey. This is why I am announcing that on-road testing of our all-new proprietary architecture is beginning. This new architecture of pure luxury represents considerable investment in the future of our great brand.”
MIKE OCHONMA