Truckmasters grabs slice of Hyundai dealership pie
In its quest to expand market presence and reach out to more new car buyers, Hyundai Motors Nigeria Limited (HMNL), a subsidiary of Stallion Automobile group has appointed Lagos-based automobile vending and aftermarket shop.
With Truckmasters Nigeria Limited as the newest bride and as one of its provisional dealers at a sign-on ceremony in Lagos, authorities at Hyundai Motors charged the new agent to be steadfast and extend its role beyond being a simple sales and service shop to become customers’ lifetime companion.
Parvir Singh, managing director, HMNL, a subsidiary of Stallion Group who recently made this appeal said Truckmasters facility will provide sales and technical support to teeming customers in Maryland, Ikeja and its environs
He urged the newly commissioned agent to embrace Hyundai global vision of being “Life time partner in automobiles and beyond,” while moving one step closer to customers by making them see it as a beloved brand.
“It isn’t enough to be successfully certified and expect your organisation to keep performing at high level, using smart practices rather, you need to be focused and make compliance to standard an on-going habit,” the Hyundai Motors director counselled.
Singh encouraged the new agent to embrace the principle of maintenance and improvement as standard ways of working throughout an organisation, adding that Hyundai Motor Company recognises the importance and impact automobiles have on society and mankind.
He said: “A car is no longer simply a means of transportation that links people to people but a life space that occupies a central role in people’s lives.”
On his part, Anthony Arenyeka, managing director, Truckmasters applauded the initiative of Hyundai Motors Nigeria and her determination to spearhead the reinvention of the local auto industry, where Hyundai seeks to play dominant role saying: “I am delighted to be part of this team and together we will take Hyundai to deserved heights.”
He said Truckmasters was inspired by the success of Hyundai both as local and international brand and seeks to consolidate on the achievement to enhance and growth of its clientele in Nigeria.
“We are ready to collaborate with HMNL to develop a local brand that would in future place the country on the global map of technologically inclined nations and Truckmasters seeks to play key role that extends beyond being a simple car sales and aftermarket shop to become customers’ lifetime companion,” Arenyeka assured.
A renowned automobile sales and aftermarket shop with significant years of experience in GM range of vehicles including Isuzu, Toyota and Ashokleyland trucks, Truckmasters promises to bring to bear its vast experience in sales and aftermarket as it takes on the Korean engineered dealership, while ensuring affable connections with customers by fulfilling a vision to become a “lifetime partner in automobiles and beyond.
Hyundai has made remarkable strides at local and global markets owing to high quality and emotional appeal of its products, which have become part of the brand’s modern premium strategy and brand direction to ‘Live Brilliant’.