VW Centre gets own interactive website

The Volkswagen Centre in Nigeria has launched a new website to assist prospective customers to access the dealership showroom in their privacy and comfort without the stress and distractions that exist in the real world.

Also part of the launch package, the company is offering three years or 30,000km free service with parts to visitors who take advantage of the website to order VW Jetta just as it promises special rollover prices for the VW Tiguan.

As a comprehensive adaptation of Volkswagen AG website, the German makers of the brand, the VW Centre Nigeria website: www.volkswagen.com.ng is user-friendly, interactive and incorporates the entire dealership network with model specifications that are available in the Nigerian market.

Manish Daryanani, head of sales and marketing, Volkswagen Centre who gave this hint at the launch of the website to the motoring press in Lagos said the initiative is imperative to the growing challenges of interfacing with customers in a complex market.

He described the website as an essential compendium for bridging the gap and enhancing interactive communication and purposeful relationship between customers and the dealership.

“This website will allow customers including owners of grey import models to log on to www.volkswagen.com.ng and fill-out a form while simultaneously logging-in their requests for either service information, model specifications (especially those limited to the Nigerian market) and product highlights,” he said.

Also adding that the website ensures two-way communicative marketing 24/7/365, Daryanani said “we wouldn’t stop at ensuring our customers derive maximum satisfaction and experience from driving Volkswagen engineered cars.”

The website which is linked to Facebook social media via www.facebook.com/Volkswagennigeria has already attracted significant numbers of admirers.

A subsidiary of Stallion Motors, It would be recalled that Volkswagen Centre in August last year unveiled three exciting VW variants (entry level Polo, B-segment Jetta and C-segment CC), promising to rekindle the image of VW in the country’s automobile market.

The trio of Polo, Jetta and Passat CC are VW’s newest sensation in a fervently competitive ‘A’, ‘B’ and ‘C’ segments of the global passenger car market.

While also saying the Golf, Beetle and Passat models rank among world’s top 10 lists of best selling cars of all time, Daryanani said Volkswagen is yet unrivalled among automakers that spend the most money on R&D (Research and Development).

“Today, VW is the original and top selling marquee of the VW Group which is the biggest German automaker and second largest automaker in the world,” he concluded.