XF renews continental market offensive for JLR

After a long period of suspense associated with luxury marquees of such contraption, the South Africa office of Jaguar Land Rover, and representatives of the British iconic luxury automaker will tomorrow in the sub-Saharan country of Swaziland present the all-new Jaguar XF to sub-Saharan African motoring reporters including BusinessDay Nigeria.

This is part of the sustained ongoing global market onslaught started by the carmaker over four years ago to make a statement in the competitive four wheel passenger car market dominated by the German and Japanese top contenders.

Although information on the product launch is still sketchy at the time of filing this report pending a comprehensive report on the event tomorrow, the pre-launch model checks stumbled into by our reporter reveal that, the new XF will will open a fresh chapter in terms of inside and outward automotive design and over all performance.

The XF model range has an incredibly wide breadth of capability. From a blistering 0-60mph time of only 4.6 seconds (4.4 for the XFR-S Saloon) to emissions figures of just 129g/km from the XF R-Sport 2.2-liter engine with 1675 litres of loadspace for all Sportbrake models – there’s a Jaguar XF to suit every taste.

From real-world efficiency and performance, Jaguar’s 2015 model year XF range caters to every sensibility, without compromising on the luxury, refinement and versatility expected of a Jaguar.

The new Jaguar XF will undoubtedly be a handsome car, which will be complemented with hugely improved looking headlights. It would equally represent a crucial model for Jaguar as the carmaker’s future is basically pegged on the success or failure of the new volume-seller.

Because of this, developing several more variants of the car analysts believe would be a smart a move as it should enable Jaguar through the South Africa supply hub to other African market including Coscharis Motors, the Nigerian franchisee to sell more cars.

Luxury car enthusiasts will once again have the opportunity to alter their purchase decisions with the expected arrival of the XF into the already charged local automobile market. But this is not without paying a premium in tandem with the car’s generous luxury amenities.

Launched in 2008, the XF introduced a coupe-like profile to the sporting saloon template and received plaudits worldwide for its seductive combination of dynamics, performance, quality, design and luxury. A saloon with the soul of a Jaguar sports car, the XF has won accolades and enthusiastic fans across the globe for its dynamic abilities and dazzling looks.

MIKE OCHONMA