Hygeia wins HMO brand of the year award 2018

Hygeia HMO has been announced as the 2018 winner of the HMO Brand of the Year Award by the Institute of Brand Management of Nigeria.

According to the Institute of Brand Management, the award was earned by Hygeia HMO for their significant improvement in market affinity and awareness of the Hygeia brand.

“As brand practitioners ourselves, we were on the lookout for the one brand in the health insurance space that was doing work that we could recognize as impactful and Hygeia HMO stood out quite remarkably,” the institute said in a statement made available to BusinessDay.

“This and the feedback from the market on service delivery and quality helped us make this call. Hygeia already has the widest coverage in Nigeria and this in our estimation is a fantastic thing,” the statement added.

In his response to this recognition, Obinna Ukachukwu, executive head of strategy and business development at Hygeia HMO, expressed delight and said, “our strategy of providing healthcare to everyone in Nigeria whether employed, unemployed or a sole entrepreneur is paying off. We started on this journey of personal and family healthcare plans with Nigerian families and small businesses in mind and we have been very pleased with the growth.”

According to Ukachukwu, Hygeia HMO’s devotion to improving affordability of quality health care is unequalled in Nigeria, adding that the organisation’s HMO’s personal and family plans start at only N23, 000 for a full year’s cover ensuring basic healthcare cover.

He noted that Hygeia HMO mobile app for members serves as ID and provides full transparency on the benefits to be received, the available hospital network as well as a basic health monitoring features like a Body Mass Index (BMI) calculator.

Hygeia HMO is the leading health insurance and medical aid provider in Nigeria, duly regulated by the National Health Insurance Scheme (NHIS) providing comprehensive access to healthcare for individuals, families and businesses. This ensures that they remain productive and are able to live more life. From families to freelancers and small businesses, Hygeia HMO healthcare plans are for everyone.

ANTHONIA OBOKOH