Medical technology firms, experts to converge on Germany for exhibition

Trailblazers in developing innovative technologies and processes for the medical field will be converging on MEDICA 2017 in Germany, where over 5,000 exhibitors from 70 countries will use the event as a platform to present their entire range of new products, services and processes for inpatient and outpatient care.

The MEDICA trade fair which holds from November 13 – 16, 2017 will focus on: Electromedicine/medical technology, laboratory technology/diagnostics, physiotherapy/orthopaedic technology, commodities and consumables, information and communication technology, medical furniture and specialist furnishings for hospitals and practices.

Augustine Itua, managing director, Trade Fair Services Limited, West African representatives for Messe Dusseldorf GmbH (organisers of MEDICA) for over three decades, said in a statement that the company would again support West African visitors to Medica 2017 in ensuring Nigerian companies also get a front row seat at the event which holds a lot of significance in scaling up competence in healthcare delivery.

“Emerging economies like ours sometimes hold misconceptions about being inadequately catered for at such high profile events. MEDICA is totally disassociated from this narrative. The disparity across society shows rising incomes at one end of the spectrum and less so at the other end. This polarity presents a mix bag of prosperity related-diseases, greater life expectancies as well as remedial/curative health care demands for medical products,” said Itua.

He further explained that “There is now an obvious and proven greater willingness for people with increased incomes to consequently spend more on healthcare. Conversely, where there exist strains on disposable income, wellness and health related expenses regain the focus and priority on the household expense list.”

Sixty percent of the trade visitors to MEDICA come from outside Germany, an indication of the fact that growing economies also have access to bespoke medical solutions specifically targeted at low income environments.

MEDICA is organised beyond the traditional trade fairs showcase format, as it often has conferences and events that run concurrently. This, organisers say is done with the aim of meeting the needs of the international professional public. The programme for the accompanying conferences and the forums integrated into the trade fair have, over recent years, been radically restructured and aligned at a more international level and rounded off by ever-new formats that focus on topical subjects.

ANTHONIA OBOKOH