Anchor targets retail market, trains marketers, agents on product modifications

With recent modifications of its retail products targeted at creating more customer value and enhance delivery through improved technology, Anchor Insurance Company Limited, has commenced a nationwide training of its marketing staff and agents.

This will enable them understand the products and be able to carry the customers along in achieving efficiency and growth projections of the Company.

The Company’s E-Business Team in development strategy conducted a training for its marketing staff and most especially specialised agents in all its Regional and Zonal Offices nationwide to keep them abreast of the new development.

Participation which were drawn from Lagos, Akwa Ibom, Abuja, and Ogun States see current developments in the Company’s product chain as positive and one that will elicit consumer response.

Kehinde Olaniyi, head, Corporate Communications said one of the products “Anchor Aspire” having been modified provides annual insurance cover for personal accident, health insurance, credit insurance, temporary loss of employment and material damage at an affordable premium rate for medium and low income earners.

This scheme is driven by a solution through web and SMS. The web interface is built to accommodate all mobile communication devices while the SMS is for people without access to the web.

The method in each platform is similar but the mode of operation differs. One delivers a composite transaction and the other requires additional steps. The subscriber receives registration notification message through the SMS platform and an insurance policy document through the web platform which automatically places him or her under insurance cover for a year. Benefits under this scheme include, medical expenses reimbursement and temporary or permanent disability cover resulting from personal accident.

Anchor Insurance is resolved to provide insurance cover at affordable premium rate to the masses through the introduction of simplified e-insurance scheme which automatically gives satisfaction and confidence to the insured.