AXA retains position as number one global insurance brand

For the 8th consecutive year, AXA has been adjudged the number one global insurance brand according to Interbrand Best Global Brands 2016 ranking.

This recognition further affirms AXA brand’s strong ongoing reputation and value which is the 1st insurance brand, the 3 rd best brand across all financial services and 46th best global brand. AXA has made remarkable progress with a brand value of over $10 billion, indicating a 14 percent increase from last year and 49 percent increase since 2013.

The 2016 Interbrand ranking was centered on growth and AXA was rated for its performance in three major initiatives or drivers: the strengthening of its powerful innovation ecosystem, designed to serve customers; meaningful initiatives for corporate responsibility through the promotion of concrete, sustainable actions; and an expanded presence of the Group in Africa and the Middle East.

Commenting on the achievement, Yetunde Ilori, CEO, AXA Mansard Insurance plc said, “we are excited to be part of the AXA group, now recognized as the 1st insurance brand in the world for the 8th consecutive time. For us, we would continue to build a world class insurance company with global expertise and local competence”

Véronique Weill, Group Chief Customer Officer, in charge of Customer, Brand and Digital, and CEO of AXA Global Asset Management said, “We are very proud to be the leading insurance brand for the 8th year in a row. I would like to thank our 103 million customers who have trusted us once again this year.

According to Interbrand, “Each year we are impressed by AXA’s transformation. This is a brand that is growing by having the confidence to disrupt its own status quo. They have the ambition to change their category and the capacity to attract and retain the talent to make it happen. They are an inspiring brand that has humility and conviction. When they set out a promise you can be sure it will be delivered on.”

In December 2014, AXA Mansard became a member of AXA following AXA’s acquisition of Assur Africa Holdings (AAH), former majority shareholders in Mansard Insurance plc. AXA Mansard Insurance plc. was listed on the Nigeria Stock Exchange in November 2009 and has the highest market capitalization in the Insurance sector of the Exchange.

AXA Mansard Insurance plc is certified ISO 9001:2008 by the Standard Organization of Nigeria (SON) for quality management systems. AXA Mansard Insurance plc. is rated A+ by Agusto & Co. (2014) and B+ & bbb- by A.M. Best (2015) for Financial Strength and Issuer Credit Ratings respectively.