AXA retains position as global insurance brand

For the 9th consecutive year, AXA has been adjudged the number one global insurance brand according to Interbrand Best Global Brands 2017 ranking. Interbrand, a brand strategy and design consultancy is recognised internationally for its expertise in brand assessment. The Best Global Brands ranking established by Interbrand evaluates a brand’s value according to three criteria:  Financial performance, the brand’s strength, and the brand’s role in the purchase of its products and services.

This recognition further confirms AXA brand’s strong ongoing reputation and value which makes it number one global insurance brand, one of the top 3 financial services brand and 42th best overall global brand with a brand value of over $11 billion.

According to Interbrand, ‘‘AXA’s commitment to brand is seen as its number one strong point. The organization has taken the time to define a purpose, vision and values. There is an authentic drive to transform from the inside-out and this will become the foundation for further growth. The ambition to differentiate on experience through a redefined relationship with customers is also viewed as compelling with the potential to change the role of brand if delivered on consistently over time.”

Commenting on the achievement, Kola Oni, group head of Strategy, Planning and Marketing at AXA Mansard Insurance plc said, “We are excited to be part of AXA Group, recognized as the No 1 insurance brand in the world for the 9th consecutive year.

We remain committed to our customers, employees, brokers and agents as we continually innovate to partner with Nigerians to protect their assets and their health.

The strength of the AXA Brand is an important enabler for us as we build a world class insurance company with global expertise and local competence”

Amélie Oudéa-Castera, AXA Group Chief Marketing & Digital Officer said, “We are very proud to be the leading insurance brand for the 9th year in a row. I would like to thank our 107 million customers for their continued trust. I would also like to thank our employees and our distributors who contribute passionately day-in, day-out. AXA has shifted its purpose to empowering people to live a better life. We are undertaking a deep transformation of our business model with the aim to create more value for our customers, and become a true partner for life. The AXA brand plays a critical role in this transformation journey.”

Also speaking on the recognition, Paul Bennett, AXA Group Global Brand Director said, “In the past year, we have made important shifts in our brand expression such as an identity refresh and advertising platform that demonstrate a more simple, human and modern brand. We have continued our global rollout of customer assets, like service quality hallmarks and MyAXA, which create a tangible and distinctive AXA experience.”

AXA Mansard is a member of the AXA Group. AXA Group is a worldwide leader in insurance and asset management, with 166,000 employees serving 107 million clients in 64 countries.

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