Cornerstone Insurance innovatively targets millennials on Facebook

Cornerstone Insurance Plc, 2016 winner of Best Use of Technology &Social Mediahas made its products accessible on Facebook, increasing penetration to larger population of the youth.

According to the Company, as millions of people use Facebook every month to connect with family and friends,this integration allows online users and followers on Facebook to purchase adequate insurance covers with the use of debit cards for themselves and people they care aboutend-to-end and in real timeright within the company’sFacebook page at Facebook.com/ConerstoneInsuranceplc.

Kolawole Ladejobi, Head of E-Business and Alternative markets states “This is an initiative aimed at building long-term relationships with users onFacebook, increase digital insurance awareness and drive demand amongst millennials”. These services are accessible with ease through desktop or mobile devices.

Cornerstone Insurance Plc. was Incorporated on 26th July 1991 as a private limited liability company and became a Public Limited Liability, quoted on the Nigerian Stock Exchange in 1997. The organization was established to conduct Insurance business in a professional, ethical and customer-focused manner and has remained committed to these values over the years. The Company is licensed and re-certified by the National Insurance Commission (NAICOM) to do both General and Life businesses.