Expanding the role of digital marketing in deepening insurance penetration

As the world is going digital in the market place, the internet has dramatically transformed the behavior of financial services consumers, and therefore expanding the need for every insurance company to make core transformations in marketing strategy and operations to power, says Obasi Ngwuta, DG/CEO, West Africa Business School.

Ngwuta said digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. “Digital marketing enables an insurance business to increase their customer base, promote reliability, efficiency and value.

With an integrated digital marketing and services delivery strategy, the insuring public could easily buy and pay for insurance products from any part of the country and beyond.”

He said the West Africa Business School has identified the need to empower the Companies marketing workforce to embrace this new trend and take advantage of the opportunities to bring needed growth in organizations.

Ngwuta stated that the workshop slated for 3rd – 4th May 2016 will take place at  NECA House, Central Business District, Alausa Ikeja Lagos.

This program is designed for insurers and brokers, so that marketing staff learn and take advantage of digital skills and tools to promote their business. The learning will empower insurance operators to be able to increase awareness on the benefits of insurance by making their products more accessible to the insuring public through the various digital channels. This strategy will result in sales and revenue growth, increased insurance penetration and improved insurance GDP contribution to the national economy.

The workshop is focused on what is very essential for insurers and brokers and their business, the organizers said.

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