LASACO Assurance Plc to undertake aggressive marketing as strategy for growth

LASACO Assurance Plc on Monday said that it intends to adopt a more aggressive marketing strategy in 2015 that would enable the company to transform and grow.

Olusola Ladipo-Ajayi, Group Managing Director of LASACO said in a notice made available to newsmen in Lagos that the strategy would also help it achieve the envisaged growth of its services.

He said the risk company, which operates through branch structure, would re-invigorate its various branches to deliver on important insurance services.

“We have perfected plans to ensure that each regional office adopts situational approach that will deepen the brand’s penetration in their areas of jurisdiction. With many players in the industry, we cannot afford to be laid back in our marketing approach.

“Particularly in the face of harsh economic realities which has made many Nigerians to relegate insurance to the background,’’ Ladipo-Ajayi said.

He said the company owed Nigerians a duty to re-awaken them to the need to take insurance service seriously.

He said the company’s planned marketing approach would bring to the fore the inherent benefits of insurance and ultimately encourage people to embrace insurance wholly.

The managing director noted that the company’s marketing drive was all inclusive, hence efforts to ensure that consumers had a pleasant experience whenever they interacted with the LASACO Insurance brand.

He said that LASACO Assurance would also provide other services that would ensure speed in its service delivery.

(NAN)