Leadway expands retail market with independent business associates

Underwriting firm, Leadway Assurance Company Limited in line with its strategic plans for the medium term is taking on and coaching new independent business associates to work the retail insurance business territory as part of concerted efforts towards entrepreneurial engagement, insurance penetration and awareness.

According to Tunji Amokade, head of retail (general business commercial), Leadway is taking advantage of the huge potential in the insurance market to invite entrepreneurial members of the public to join their retail commercial team via a platform known as “The Opportunity”.

With insurance penetration in Nigeria at less than one percent especially for retail business, Leadway recognises the huge potential in the retail insurance market and plans to work with over 1000 associates within the next few months, coaching them to grow market share in the retail insurance business territory.”

He explained further that new associates may or may not have prior experience but must be trained to become certified Independent Business Associates (IBAs), over the next year. IBAs will receive training on practical insurance, sales leadership and personal effectiveness in the classroom and on-the-job throughout their career. This is being done in collaboration with BPMSE Consulting to accelerate acceptability and growth through the distribution of best-for-value retail insurance solutions for the individual and SMEs.

So far, three open house events have held in Lagos, the being at the National Theatre Iganmu in October. Other events will hold at the Company’s Training School in Iganmu, Lagos this December and interested persons could send their names and emails to for selection.

From January 2014, open house events will also hold in other parts of the country including Abuja, Ibadan, Port-Harcourt, Enugu, Kano to present “The Opportunity” at these locations also. Precise dates for these other events will be communicated.

Leadway Assurance Company Limited is one of Nigeria’s foremost insurance service companies, with a reputation for service efficiency and customer reliability. For over 40 years, the Company has honoured its underwriting commitments and has earned its reputation of excellence in claims handling. The reputation enjoyed today by Leadway has been attained by the continuing pursuit of improvements to maintain competitive advantage.