Old Mutual Nigeria embarks on radio campaign for safety
Old Mutual Nigeria has announced that it has launched a radio campaign tagged ‘Old Mutual Safety Tips” targeted at educating Nigerians and particularly motorist about risks and other environmental hazards.
Offong Ambah, group chief executive officer, Old Mutual West Africa, said that “the safety campaign is to enlighten the public on protection tips and safety measures covering everything that can constitute a threat caused by natural occurrences.
”He noted further that despite unavailable statistics, the ‘ember’ season is often associated with an increase in accident and death, which often occur due to people’s carelessness.
“During this period in the year, the roads are usually busier with a higher risk of accidents; and it is the tradition for people to use fireworks despite the fact that they are a life-threatening hazards. People are also exposed to safety risks at work, home and in their neighbourhoods.
“As such, Old Mutual Nigeria has decided to focus on those seemingly minor details we ignore in our daily lives which pose a threat to our safety and those of our loved ones.”
Ambah noted that part of the values of the Old Mutual Group of which Old Mutual Nigeria is a subsidiary, is to support the communities in which it operates by contributing positively to their well-being. “This campaign is in line with this value; it is our own way of helping to safe guard lives” he said.
Old Mutual Nigeria provides a range of insurance solutions tailored to meet its customers’ needs. Its current life product offerings include the Group Life Assurance & the Credit Life Assurance.
The Old Mutual group is looking to invest about $600m across East and West Africa of which Nigeria is a critical part of that expansion strategy.
The company completed the acquisition of a majority stake of Oceanic Life from Ecobank Transnational Incorporated (Ecobank) in April 2013.
Old Mutual Nigeria would be combining local resources and skills at its disposal and leveraging off the Old Mutual Group capabilities and experience around the world.
The safety radio campaign is running in Abuja, Lagos and Port Harcourt on Cool FM Lagos and Abuja; Wazobia Port Harcourt; Nigeria Info FM Lagos; and Smooth FM Lagos.
Old Mutual provides life assurance, asset management, banking and general insurance to more than 14 million customers in Africa, the Americas, Asia and Europe. Originating in South Africa in 1845, Old Mutual has been listed on the London and Johannesburg Stock Exchanges, among others, since 1999.
By the end of year 2012, the Group reported adjusted operating profit before tax of £1.6 billion (on an IFRS basis) and had £262 billion of funds under management from core operations.
By: Modestus Anaesoronye