Premium Pension harps on increased awareness to deepen CPS

Premium Pension Limited has reiterated the need for increased awareness on the benefits of the Contributory Pension Scheme (CPS) especially among the youths. This need was highlighted in Abuja during the presentation of prizes to the winners in the Social Media Campaign tagged #Reward4DHustle2 sponsored by the company and anchored by Alder Consulting. The campaign which was carried out on the social media platforms of Facebook, Twitter, Instagram and LinkedIn commenced on Monday, February 20, 2017 and ended on Tuesday, April 18, 2017. The campaign led to increased traffic to these platforms buttressing the dignity in work and the imperative of subscribing to well-packaged pension scheme such as provided by the company if the good life in retirement is to be guaranteed.

“This campaign goes beyond the quest for increased market share” said Wilson Ideva, the managing director/CEO of the company while presenting prizes to the winners in the company of the executive director, business development and investment, Kayode Akande. “It is a campaign to promote greater understanding of the workings of the CPS and also make it attractive to the youths.” He identified the extension of the CPS to the informal sector and inclusion of Additional Voluntary Contribution as a great opportunity for the expansion of the pension industry and enjoined on the winners the need to secure their future through the scheme. “It is not everybody that would work in government or the organized private sector” he said. “It is through individual efforts as expressed in Small and Medium-Scale Enterprises (SMEs) that the Federal Government’s drive towards the diversification of the economy can be actualized.”

Anifowoshe Segun Johnson, a graduate of English from the University of Lagos and the CEO of Glaberima Cuisine won the grand prize of participating in a management course at the School of Media and Communications at the Pan-Atlantic University, an international travel and N50, 000.00 Taxify voucher. Salawu Temitope, the first runner-up, won a laptop, printer and modem with three months subscription. Other winners are Mustapha Ibrahim, Yetunde Sarufat Salimon, Oke Charles Ifeoluwa and Nnakwe Johnpaul who won shopping vouchers ranging from N50,000.00 to N100,000.00.

#Reward4DHustle 2 which was the second edition is a campaign of Premium Pension Limited aimed at profiting from the rising profile of the social media to contribute to the increasing growth of the pension industry and strategically positioning the company. The first edition ran last year and positioned the company to win the Africa Pension Award for driving inclusive pension coverage in addition to that of corporate governance.