Premium Pension targets youths on awareness creation

Premium Pension Limited, one of the foremost Pension Fund Administrators (PFAs) in the country is targeting the youth in the effort to deepen the Contributory Pension Scheme (CPS) and widen its appeal. “The Contributory Pension Scheme is most beneficial and yields the most results on retirement if contribution is started early enough in one’s career” said Kabir Tijjani, the company’s chief marketing officer during the company’s visit to the National Youth Service Corps (NYSC) Orientation Camp in Iyana Ipaja, Lagos. “Gone are the days when pension was only associated with old age.”

Premium Pension Limited has designed a campaign tagged ‘Make it Happen’. It is geared towards promoting skills acquisition as a guarantee to the good life in future. “Our #MakeitHappen celebrates ‘Made in Nigeria’ businesses” continued Tijjani. “Through the campaign, we will promote and support youth corpers with entrepreneurial skills.”

The campaign which is in form of a competition requires entrants or participants to make a one-minute video displaying their business or skill. This video is then uploaded on Twitter or Instagram with the #MakeitHappen hashtag. The most inspiring of these entries after evaluation by a panel of judges wins a cash prize of two hundred and fifty thousand naira. There are also other consolation prizes.

“We are complementing the Federal Government’s programmes emphasizing entrepreneurship, skill acquisition and resourcefulness” added Paddy Ezeala, the company’s Head of Corporate Communications. “The state of the economy is only challenging us to look inwards as there are immense opportunities which only the resourceful and creative can see.” He further pointed out that the most successful people today are those who have adopted measures to bring out the best in themselves.

Premium Pension Limited is one of the pioneer and leading PFAs in the country with regional offices and branches spread across the country. The company manages 738,736 Retirement Savings Accounts (RSAs) and 46, 941 retirees and has paid since inception retirement benefits to the tune of almost N119 billion while having pension Assets under management (AUM) in excess of N460 billion Naira.

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