Premium Pensions reward winners in social media campaign

Premium Pension Limited, one of the Pension Fund Administrators (PFAs), has given out four categories of prizes to winners in the competition embedded in first phase of its social media campaign that ran from February 15 to March 19 2016. The campaign tagged #Reward4DHustle was on the social platforms of Twitter, LinkedIn, Instagram and Facebook, which was anchored by Alder Consulting Limited. The campaign provided an opportunity for the company to address public enquiries and requests through the instrumentality of modern Information Technology and also contribute to the generation of public awareness as to the workings of the Contributory Pension Scheme (CPS).

Kofoworola George-Taylor, an event manager based in Lagos, won on Instagram and received a prize of a fully paid Project Management Course and international travel, while Olanike Oyediran, a Lagos-based lawyer, won on Facebook and got the opportunity to undergo a fully paid Project Management Certification Course. Another prize was for Idris Abubakar Sadiq; a computer engineer/teacher based in Kaduna, who won a home office (laptop, printer and modem), while Ogbonna Kingsley Leo, an Enugu-based nurse, won on Instagram and received a laptop.

“Pension is all about one making plans on how to take care of oneself at old age,” said Wilson Ideva, managing director and Chief Executive Officer of Premium Pension Limited. “We believe in catching them young; that’s why we opted for the social media which is very popular with the youths.” Ideva reiterated the need for massive public awareness with regard to the CPS while conferring on the winners the status of brand ambassadors of the company. “You are now our brand ambassadors and you must project the image of the company positively and continue to propagate among your peers, the immense advantages of the new pension scheme.”

Responding on behalf of the grand prize winners, Sadiq expressed appreciation to the company for the high level of creativity adopted in the campaign and the company’s achievements underscored by a consistent high Return on Investment and being the first PFA in Nigeria to receive ISO Certification among others. “We accept the position of your brand ambassadors and would live up to expectation,” he said.