Rebranding project: Insurers target individual Nigerians to appreciate, embrace insurance

Insurance industry in Nigeria for the first time and collectively as group, wants to strategically and in a unique way tell their own story.

They want individual Nigerians embrace and see insurance as a veritable financial tool that they require to protect their future and that of their families.

The want the Nigeria public know that the industry has got the capacity to provide effective risk management that is needed to help the economy attain economic growth and development.

They also want to reassure Nigerian’s it has got the capacity to meet claims obligation when they arise, and will be ready to assist those who run into difficulty address their challemges.

Specifically, the insurance industry rebranding project which commenced 1st June 2018 under the watch of the Nigerian Insurers Committee with Alder Consulting as arrow head, targets to change the mindset of Nigerians on the business of insurance; ensure the public understands the importance, values and benefits of insurance.

The project is also going to showcase the advancement made in delivering efficient services within the insurance sector, to encourage more Nigerians take insurance. It is also to sell insurance as the engine that drives key sectors and keeps them in business.

Oye Hassan-Odukale, chairman publicity sub-committee of the Insurers Committee said during the flag-off of the rebranding campaign in Lagos that the industry wants to sell itself to the Nigerian public.

He said investment cannot come into the Nigerian economy without insurance, stating that advanced economics of the world know the value of insurance and cannot afford to do big business in Nigeria without a strong insurance sector.

“It has come to that stage that insurance have to support the economy to grow, have to support individuals to grow, by everyone embracing risks management and effective financial planning with insurance, he said.

While he appreciated the fact the corporate institutions understand the benefits of insurance and use it to protect their businesses, Oye said that individual Nigerians have to come on board for the impact of insurance to reflect on the overall growth of the economy.

“Insurance growth will not come unless individuals embrace it. Abroad people insure their life, motor, home, properties, their families, their funerals to take away the burden on dependants, so that is the message we are taking to the Nigeria people, Oye said.

Ebele Nwachukwu, vice chairman, publicity sub-committee said we want to help people plan the different stages in their life using insurance.

We also want to help them easily resolve the issues that arise in the course of insurance contract so that at the end they have a different perception about insurance and the services of insurance companies.

Nwachukwu stated that one of the key planks of the campaign will be how to access insurance services, where to access them and those behind the insurance companies.

“One of the things we want to do in the course of this project is to teach and educate people on how to file claims in the insurance contract”.

According to her, this is a three year project, expected to engulf N300 million with the first phase starting this June.

Modestus Anaesoronye