Sovereign Trust Insurance products campaign to break H2

Underwriting firm, Sovereign Trust Insurance plc is set to embark on a new campaign highlighting the different products under the stable of the organisation for deeper market penetration and increased consumer value.

The campaign scheduled to break before the end of the third quarter is going further to compliment the implementation of the company’s new business model which was adopted earlier in the year. The new business model is hinged on harnessing the enormous opportunities that are inherent in the Nigerian economy as well as the insurance industry.

The campaign will amongst other elements, educate the insuring public on the features, benefits and value on all of the different products on offer and the unique customer service experience that await prospective customers in any of the company’s offices nationwide, the insurance company said. “The campaign is also intended to give more vent to the STI Brand and expound on the awareness drive for insurance patronage in the country.”

For Segun Bankole, head, Corporate Communications and Brand Management, the major factor militating against optimal patronage of insurance is lack of adequate information which according to him, can be effectively addressed through proper enlightenment. He further explained that the advertisement materials were made simple with explanatory illustrations and image representation which everyone can easily identify with.

The simplicity of the advert concepts is geared towards making would-be customers irrespective of their socio-economic status easily identify the connecting link with the brand and also to be able to recognise their insurable needs and ultimately get on the Sovereign Trust Insurance plc train.

Wale Onaolapo, managing director/CEO of the underwriting firm, stated that awareness creation is very germane to the advancement and development of the insurance industry in Nigeria and any other corporate entity for that matter. This, according to him, will constantly inform and remind existing and prospective customers of available products and services being offered by any organisation.