A case for SMEs
That Nigeria is a trading economy is not in doubt. This became clearer with the April 2014 GDP rebasing exercise,…
Indomie CSR evokes emotions, 2015 Heroes edition not…
In the last seven years, the Indomie Independence Day Award for heroes, a corporate social responsibility (CSR)…
Consumers key into Gulder consumer promotion as brand…
Consumer promotions have taken center stage in some companies marketing activities, especially in Nigeria’s…
You are the Force
The Pope’s recent visit to the US was on the news across the world a few weeks ago. Each year, thousands travel to…
3XM Ideas deepens Etisalat EasyStarter with social…
Social currency is defined as the sharing of information about a brand by consumers as part of their everyday…
OAAN appoints Ambode as patron, pleads for rates review
The Outdoor Advertising Association of Nigeria, (OAAN) has appointed Governor Akinwumi Ambode of Lagos State as its…
Intersection of new, traditional media top Troyka, RED…
Integrated Marketing Communications service provider in West Africa, Troyka Holdings is partnering with one of…
NIPR checkmates quackery, extends recertification of…
Nigerian Institute of Public Relations, NIPR has extended the recertification of members from September 30 to…
NNPC remits $607.8m to FAAC this year
The Nigerian National Petroleum Corporation (NNPC) has paid a total of $607.8 million into the Federation…
Developing exceptional leaders
The key to exceptional leadership is understanding that Leadership is a Process.
Leadership is the most important…