Leogroup makes long-term plans

Leogroup Industries Limited is making long-term plans that will enable it remain a key player in the Nigerian manufacturing space.

Currently, it is reorganising its open-market activities while becoming more customer focused. Real Sector Watch had earlier reported that the firm was now focused on improving product quality, packaging techniques and customer engagement, while eliminating all distribution chain obstacles.

“We are growing and are becoming more customer-oriented. We want to tell our distributors, ‘look we are listening to you, we want to support you and want to work together in a way that works for both of us,’’ said Manoj Dadlani, managing director, Rasa Industries, who represented Rohit Daswani, CEO, Leogroup, during a recent distribution forum held in Lagos.

Leogroup is a key player in the plastic/rubber industry. Its brands include Leoplast Furniture, Leosmart, Papilon Houseware, Powerfit, Pawerpack, among others.

According to the firm, the Leoplast Furniture dominates the plastic furniture market, selling over 2.5 million chairs, tables and cabinets annually. The firm also says its Leosmart brand occupies 50 percent market share, while its power pack is a leading name for pet jars, thermoformed cup and glass, among others.

Recently, the firm introduced Shave Smart which it expects to dominate the shaving stick market. tR

“We are aware that there are many shaving sticks in the market, but we have introduced a product that underscores our philosophy which is durability,’’ said Afolabi Fadairo, promotion manager, Leoplast.

But the firm is also making other short-term plans that will ensure consumer satisfaction and improve distribution chain.

“What you will see in the next six months and beyond are new formats and new packaging. We are determined to increase positive perception of our products through better packaging techniques. We will ensure we do not have many agents in one area.’’

 ODINAKA ANUDU