Olam launches Cherie Egglicious

Olam Sanyo Foods, one of Nigeria’s leading noodle-makers, has launched Cherie Egglicious – the first noodles in the country to contain real egg.

During the grand launch, Ali Nuhu, Cherie brand ambassador and Kannywood star , sampled a bowl of Cherie Egglicious noodles and then urged fans to try too.

“Cherie Egglicious noodles is delicious and nutritious. My whole family are fans of the Cherie noodles and they will love Egglicious, as well as the power of egg. These noodles are not sticky and they are fortified with minerals and vitamins. Everyone should go out to try them now, ” said Ali Nuhu, during the event in Kano.

Cherie Egglicious is available across the country via distribution partners and supermarkets. It has 70g and 120g packs.

Sidhartha Samal, category head of Beverages, Noodles & Culinary at Olam Sanyo Foods, said: “ Cherie Egglicious noodles was developed after large- scale research across the country. We observed two things when meeting mothers – most of them added eggs to noodles and almost all cited stickiness as a major issue, especially when cooked noodles were prepared in lunch boxes for children to bring to school. Cherie Egglicious makes life easier for mothers because it’s non-sticky. They also know that they are giving their families the goodness of real egg, plus Vitamin A and Iron.”

As part of the launch promotion, consumers who buy a carton of 40 noodles will get 4 packets free. This launch offer will be available across Nigeria.

Olam Sanyo Foods is a joint venture between leading agri commodities business Olam International and leading Japanese noodlemaker Sanyo Foods. The company is among the top players in Nigeria’s instant noodles market. Cherie Egglicious noodles is manufactured in the company’s state of the art facility at Apapa, Lagos.

ODINAKA ANUDU