All-in-one PC for consumers
The PC is a hybrid of what you call the desktop. It has the CPU, the monitor as one box unit. With the PC, user does not need a CPU and monitor separately. The unique thing about the Samsung All- in-one PC is that it comes in different sizes and has some interesting features like all-touch function, a user can use his 10 fingers. If you have been using some taps you noticed that you can only use one finger, if your finger holds, the user may not be able to use another finger to punch.
But for the PC, all the 10 fingers can work differently on the screen, it is a unique product. Building on the premium aspects of the Samsung Series 9 Notebook, the new All-In-One (AIO) PC inherits Samsung’s advanced engineering craftsmanship with highly finessed and stylish design. Beyond high performance, the new Samsung AIO PC Series 7 has been crafted to deliver an entirely new AIO PC experience.
The Nigerian market
Just as Samsung is, we bring the best of our innovation into any market we operate. Desktop market is fast eroding. Be that said, people still need to have that desktop feel. Instead of having a cluster of wires and cables in the office or home, you now have one main box on the desk. This makes everywhere tidy and gives the office class on its own.
Interestingly, the Nigerian market is not yet matured but it is fast developing. The reason is that here we are not retail oriented. This PC is a retail product. It is a product that will be in stores where people will walk in and feel it and take it home. If you want to buy a product in some markets, the man selling it may not even open it for you to see what you are buying and the features. That kind of marketing does not help.
Different sizes
It is for corporate environment and much more for families. There is a synchronisation between all Samsung products. All-in-one is such that when you have a smartphone, you can have the Samsung all-share function that makes it to work. In a home, for example, if the family has AlO PC in the home and the father has the smaller tablet and the mother has a smartphone and the children have phones. All of them can all link up and access their information from the AlO at home. So, wherever any individual is so far the systems are linked with home Sync, anybody can see the information.
The speed of processing
The speed is high. The graphic is awesome, even the graphic engineers and companies will like the product. It has 1000 giga bite disc, which is big and enough for any application.
Keyboard and wired mouse
The keyboard and the mouse connect wirelessly with the unit. A user does not need the cabling challenges that people always face with desktop. Apart from that, it comes with high spec. The processor is a third generation processor.
Motivating factor
The motivating factor is innovation, and that is why Samsung invests so much in research and development. We come out with products that meet the need. We do not just churn out products, but we look at what meets consumers need. On examining what makes life easier, we come up with the product. And that is why the products are hit whenever they come out, because they are produced to meet the need.
Breaking even
We must create awareness of the product to the people. With competition of similar product in the market, Samsung has strong advantage. The unique thing about Samsung AlO desktop includes the 10 touch finger function, voice recognition. What we have done is to incorporate more features into the Samsung unit that will make it user friendly. You will be interested to realise that children will enjoy it awesomely. The unique features we added will give us an edge in the market and our positioning is to engage the media, and there are other plans in the pipeline as it concerns creating awareness.
PC windows
It comes in Windows 8. It is Windows 8 that really supports the touch function. The interesting thing about Windows 8 is that if you are comfortable with Windows 7 platform, it has both platforms. All you need to do is to click Windows 7 platform and work seamlessly as you want. Windows 8 is a very good platform to work on. It is designed for easier interaction. And you cannot carry it around because of its weight. If you remove the stand you can mount it on a wall. The range of the keyboard and mouse to the PC is about three metres. It can go as far as the eyes can go, working with the system.
Challenges
In any product launch, there is always a challenge and the only challenge we see is the ability of Samsung being able to communicate effectively for people to get much about the good product. What I know is that there is no individual who have talked about the product and desirous about buying a desktop and see this product without admiring it and buying it. We will move as much as possible to position the product in the Nigerian market. We have platforms like billboards, jingles and press ads to really engage the consumers.
What Samsung looked at is the market gap. Before Samsung launches a product, there is so much research that goes into it. If you go to our retail shops you will observe that we have unique selling point for the products. This product was in response to filling a gap. The product initiative started about two years.