Indian retailer targets Nigeria to boost revenue

Indian major bath fittings and sanitary ware giant Jaquar Group has earmarked Nigeria as one of its targeted market to generate $1 billion turnover by 2022,

This is part of the company’s plan to expand its product portfolio and global footprint. The company, which aspires to be a global brand in the segment, is in the process of opening 15 exclusive brand showroom ‘Jaquar world’ across the globe.

Jaquar, which has presence in around 40 countries, is expecting over three-fold jump in its international sales to USD 50 million in FY 2018-19 as it plans to consolidate its position there.

“Our aim and vision is to make it to a global brand in our segment and in order to present the brand in the right manner, we have initiated concept of Jaquar world,” Jaquar Group Director and Promoter Rajesh Mehra told .

The company is setting exclusive showroom of its brand and products in 5,000 to 6,000 sq feet area in collaboration with its country partners, which will have products from its premium brand Jaquar and luxury brand Artize.

“We are already operating four at — Dubai, Vietnam, Singapore and Addis Ababa, Ethiopia as 15 such show rooms are under execution at different stages,” he said.

The other countries include – Tunisia, South Africa, Iran, Tanzania, Malaysia, Sri Lanka, Guinea, Uganda and Ivory Coast.

“Our major focus is now to expand and take this brand to the global market and we are working on the overseas market in the last few years and we are happy with the response we are getting in those territories,” Mehra said.

DAVID IBEMERE