‘The Luxury Network’ set to launch in Nigeria soon

The Luxury Network International, the world’s leading luxury affinity marketing group and private membership club for luxury brands and high-end service providers is excited to officially launch in Nigeria.

With over 20 years of experience and offices across Europe, Australia, Asia, the United States of America and parts of Africa, The Luxury Network is set to carve a new face to the luxury space in Nigeria, by forming a consortium of the finest home-grown and International luxury brands.

The aim is to set a standard for the term ‘luxury’ inside Nigeria and create a platform that will facilitate discussion, interaction and collaboration between the players across all the sectors, within the luxury space.

In the real world, the process of opening new business channels between companies can be complex. The Luxury Network however, enables unique and previously non-existent strategic partnerships, through affinity marketing between Member Brands, for mutual business and client development.

The luxury Industry in Nigeria has experienced consistent growth in recent years and more internationally recognized brands are also looking to enter the market, but the challenge of attracting new customers in the market often arises. The Luxury Network helps to provide a more strategic approach to marketing activities by giving Member Brands direct access to valuable, pre-qualified, high network clients both locally and internationally.

“The recent economic slowdown, has somewhat distracted from the ‘Africa rising’ narrative of recent years, but we remain very confident of the immense untapped potential, and committed to the advancement of Nigeria.

“By bringing together the finest home-grown luxury brands and creating an easy route-to-market for International brands, ‘The Luxury Network’ Nigeria will position itself as a useful tool and contributor to the expansion of Nigeria’s luxury industry.

“As we drive the conversation about luxury in Nigeria, we hope to stimulate investment not just in Nigeria, the economic powerhouse of Sub-Saharan Africa, but on the Continent as a whole” – Cas Ojo, CEO, The Luxury Network Nigeria said.

The Network fosters brand alignments, joint collaborations, product placements, media sharing, B2B and B2C networking events to increase awareness and explore new business development opportunities for and among its members.

The official launch which is scheduled to take place at the Porsche centre in Victoria Island, Lagos would be the first of its kind in Nigeria.

‘The Luxury Network’ is described as ‘the next generation of marketing for luxury brands’, The Luxury Network is the world’s leading luxury affinity marketing, partnerships and events group; a private consortium of 60 semi non-competitive premium brands in each luxury capital of the world, working together at senior director level for mutual business and client development.

STEPHEN ONYEKWELU