Magrellos re-launches brand to target millenials, families, working class

Magrellos, one of Nigeria’s Quick Service Restaurant (QSR) brands has relaunched, positioning to capture younger generation as well as families and the working class, who find the brand appealing.

Margaret Ohwofa, the Managing Director/Chief Executive Magrellos Foods announced this rebranding drive at the unveiling of the restaurant’s head office at Ogudu GRA, in Ojota, Lagos last week.

Ohwofa said the re-launch and rebranding will spread to Magrellos outlets in Magodo, Surulere, Festac Town and Ikorodu Town. She also disclosed that Magrellos will soon open a new outlet in Lagos Island.

Beyond the presence of the QSR brand in Lagos, the brand will soon delight customers outside Lagos with its delicious meals and excellent services with its spread to other parts of Nigeria and to the rest of the world. “We have plans to make the Magrellos brand go beyond Nigeria to Africa, we will make it an international brand” Ohwofa said.

Present at the brief ceremony were Simeon Ohwofa; chairman of the group and Nigeria’s former Ambassador to Sierra Leone;  Godson Echiejile, Chairman of Addide group of stores; Ade Odunuga, former permanent secretary for Housing, Lagos State; Tunji Odulami, Managing Director, Titan Insurance Brokers and Newsguru Columnist, Francis Ewherido, family, friends and Tope Tapere, the vicar of St. Andrews Anglican Church, Ogudu.

The ownership composition of Magrellos is fully Nigerian and the food company was established in 2006 with office based at 169, Ogudu road, Ikeja. The business offers wide variety of meals, pasteries and confectionery, varieties of bread and ice cream production units.

STEPHEN ONYEKWELU