Smartphone users have purchased more of these brands

iPhone 7, iPhone 6, iPhone 6S, iPhone 7 Plus, Samsung Galaxy S8, and Samsung Galaxy J7 were the most actively used smartphone in the world, according to Newzoo’s Global Smartphone and Tablet Tracker report.

The report provides monthly insights into the use of 3.1 billion individual smartphone and tablet devices across more than 100 countries.

“Over half of the 3.2 billion smartphones that were used globally in May were made either by Samsung or Apple, with the tech giants boasting market shares of 27.2 percent and 23.8 percent, respectively. On a device level, Apple is more popular than Samsung,” the report stated.

Data for May 2018 show that the iPhone 7 finally put an end to the iPhone 6’s impressive run as the most actively used smartphone in the world, knocking it down to number 2 spot. All in all, there were 118.7 million iPhone 7s and 118.5 million iPhone 6s active in the market in May.

“The iPhone 7 family now makes up 26.3 percent of all active Apple smartphones on the market. The iPhone 6S was the third-most used model globally, followed by the iPhone 7 Plus and Samsung’s most popular smartphone model was the Galaxy S8, with 56.3 million active devices,” the report added.

Apple iPhone 7 smartphone which was launched in September 2016 has unique features which make it stand out as the most actively used phone for that period. The Apple iPhone comes with a 4.70-inch touchscreen display with a resolution of 750 pixels by 1334 pixels at a PPI of 326 pixels per inch.

It is powered by quad-core processor and it comes with 2GB of RAM. The phone packs 32GB of internal storage that cannot be expanded. And as far as the cameras are concerned, the Apple iPhone 7 packs a 12-megapixel primary camera on the rear and a 7-megapixel front shooter for selfies. It is also powered by a 1960mAh non removable battery. It measures 138.30 x 67.10 x 7.10 (height x width x thickness) and weighs 138.00 grams.

The Apple iPhone 7 is a single SIM (GSM) smartphone that accepts a Nano-SIM with connectivity options which include sWi-Fi, GPS, Bluetooth, NFC, 3G and 4G (with support for Band 40 used by some LTE networks in India). Sensors on the phone include Compass/ Magnetometer, Proximity sensor, Accelerometer, Ambient light sensor, Gyroscope and Barometer.

The second most actively used phone which is the Apple iPhone 6 packs a 32GB of internal storage with a 4.7” (11.94 cm) display with a screen resolution of 750 x 1334 pixels and runs on iOS v10 operating system. The device is powered by Dual core, 1.4 GHz, Cyclone processor paired with 1 GB of RAM.

As far as the battery is concerned it has 1810 mAh. Over that, as far as the rear camera is concerned this mobile has a 8 MP camera BSI Sensor supporting a resolution of 3264 x 2448 Pixels and the front snapper is powered by a BSI Sensor.

“Although the top five most actively used smartphones were Apple products, Samsung was more popular from a brand perspective, with a market share of 27.2 percent versus Apple’s 23.8 percent.This is mainly due to Samsung’s larger selection of budget devices, such as the Galaxy J7,the world’s #7 most actively used smartphone (52.3 million devices),”

“These lower-budget Samsung smartphones perform particularly well in developing markets such as Pakistan and India, where the Galaxy J7 was May’s #1 and #3 most used smartphone, respectively. If Apple truly wants to dethrone Samsung as the world’s most popular smartphone brand, it is important for the company to increase its focus on developing markets,” the report explained.

BUNMI BAILEY