Still Broke brand launches clothing line, promises quality

Still Broke, a Lagos-based clothing line officially launched May 13, determined to become a globally recognised African fashion label, synonymous with quality, class and standard, able to compete anywhere in the world.

The official launch of this daring line of designer underwear has gathered some of the industry’s biggest names a shift in the world of fashion at Oasis Medspa Ikoyi. Still Broke was founded April 17 by Michael Uyi Agho, fondly called Godson.

In 2014, Kuddus Kolawole, creative director, Kola Kuddus Couture and then Lagos State Coordinator of the Fashion Designers Association of Nigeria (FADAN), said the nation’s fashion industry is worth about 10 billion dollars (about N1.55 trillion) and should attract investors “because it is juicy.”

“Our population in Nigeria, I must say, is one of the advantages we have in the fashion industry because it provides the platform for our works” Kolawole told the News Agency of Nigeria in 2014.

“I can boldly say that Nigeria’s fashion industry is worth over 10 billion dollars, but we are yet to tap into all the potential because of the cost of production which is aggravated by poor power supply” the fashion entrepreneur said.

Ushbebe, an on air personality (OAP) and comedian emceed the launch, which was star-studded with an ambience filled with renowned fashionistas, artists, actors and media personalities; including afro-pop star Solidstar, veteran musician 2Baba, ex-reality TV star Bassey, Tiwa Savage, Mavin’s first lady and music producer Pheelz, and Osas Ighodaro Ajibade an American-Nigerian actress.

The brand got considerable amount of pre-launch buzz with Wizkid, Annie Idibia and Lilian Esoro spotted rocking the underwear.

STEPHEN ONYEKWELU