Unilever reaffirms commitment to sustainable living in communities

Unilever Africa president, Bruno Witvoet, has reaffirmed the company’s commitment to actualising its purpose of making sustainable living commonplace through its social mission initiatives, with focus on the health and wellbeing of people in communities where it operates.

Witvoet stated this when the company took its Perfect City Community Outreach initiative to Ken-Ade Private School in Makoko, Lagos. He was accompanied by other volunteers from Unilever to educate the pupils and teachers of the school on oral hygiene using the Pepsodent Brush Day + Night campaign.

The community visit forms part of the critical pillars of Unilever’s Perfect City Outreach, one of the company’s initiatives to drive the Unilever Sustainable Living Plan (USLP).

“Through this initiative, we leverage on community insights to drive inclusive market growth and development while improving livelihood and wellbeing through our brands,” Witvoet said.

“In demonstration of this, we have spent quality time at the school educating the children on oral hygiene using our Pepsodent Brush Day + Night campaign. These children are at the stage of habit formation. If they imbibe the right culture of brushing twice daily, it will significantly reduce oral health issues like cavity,” he said.

Earlier in his welcome remarks, Bawo Ayeseminikan, proprietor of the school, commended Unilever for its efforts in sustainable development focused on reaching communities such as Makoko.

“With over 450 students in the school, we are pleased to receive your oral hygiene message, especially the practical demonstrations of how to care for our teeth by brushing twice daily,” Ayeseminikan said.

“We will continue these teachings and demonstrations as part of our regular health-care classes to enable the children cultivate this habit and have healthy teeth and gum,” he said.

Through its brands’ social mission initiatives, Unilever is constantly working to achieve its purpose of making sustainable living commonplace.

CHINWE AGBEZE